Yellow
Captured against a crisp white backdrop, this luxurious hatbox of roses looks as if it has just been set down on a spotless counter in a boutique florist near Old Ford. The container is a round, deep black hatbox with a smooth, slightly satin finish and a slender red ring tracing its base, giving the arrangement a chic, gift-ready feel even before you see the flowers. From a gently elevated viewpoint, the bouquet appears to billow over the edges in a full, rounded dome, every inch packed with roses. Deep crimson blooms anchor the design, their velvety petals curling inward like small whirlpools of colour, while soft blush pinks and bright fuchsias weave warmth and romance through the composition. Pale peach and apricot roses add a honeyed glow, and creamy white heads bring light to the centre, making the darker tones appear even richer. Scattered throughout are lavender and lilac roses, lending a serene, almost powdery softness to the palette. Some flowers are tightly budded, holding their promise, while others are fully open, revealing intricate spirals of petals that suggest generosity and celebration. Between the blossoms, slim stems of fresh greenery, perhaps eucalyptus or ruscus, stretch upward in fine arcs, breaking the mass of petals with lively green accents. The diffuse, even lighting showcases each detail without harsh shadows, allowing the textures to feel almost touchable. This opulent, dome-shaped arrangement would suit a romantic dinner in a flat near Roman Road, a special birthday delivery to a home off Parnell Road, or a refined Valentine gesture, radiating affection and thoughtful care with every rose.
SWEET LOVE
£97.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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A sophisticated hatbox flower arrangement is pictured against a crisp white backdrop, the dark charcoal container providing a dramatic base for a sweep of golden yellow roses. The roses are densely packed to form a generous dome, each bloom carefully turned so that its spiral of petals faces outward, creating a textured sea of sunlit yellow. Their surfaces appear soft and velvety, as if you could almost feel the gentle give of a petal between your fingers. Rising through this sunny mass are striking stems of Leucadendron 'Safari Sunset', their elongated, pointed bracts in deep burgundy, maroon and russet tones giving the composition a contemporary, architectural edge. The interplay of these rich, wine-red cones against the cheerful yellow roses adds depth and a touch of drama, reminiscent of autumn tones seen along the canal paths and green corners of Old Ford. Around the lower edge of the design, broad glossy green leaves form a structured collar, while light, wispy sprigs of fine, needle-like foliage soften the outline, spilling very slightly over the rim of the box. A slim band of white lace circles the top of the hatbox, the delicate pattern barely visible but enough to introduce a note of romance and hand-crafted care. The image is bright, with soft, even lighting that enhances the natural colour of the blooms without glare. This arrangement feels perfect for same-day flower delivery to a stylish flat near Old Ford Road or a studio close to Fish Island, offering a thoughtful way to mark a promotion, housewarming, or simple "thinking of you" moment with colour that feels both bold and welcoming.
BOX OF SUNSHINE
£115.00
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A lavish, hand-gathered bouquet of mixed roses sits against a clean white field, its dome-shaped silhouette full of movement and texture. Sunlit yellow roses radiate cheer at the front, paired with creamy pale roses that temper the palette, while a sweeping spectrum of pinks - from whispering blush to punchy fuchsia and delicate two-toned pink-and-white edges - gives the arrangement a joyous, romantic energy. Rich burgundy and deep crimson blooms are clustered like small punctuation marks, and clusters of miniature spray roses and tight buds add rhythm and a sense of unfolding optimism. The petals are soft and silky to the eye, their surfaces catching a gentle, dewy sheen; the fragrance reads fresh with a light citrus lift that feels clean and uplifting. Dark green, glossy foliage (probably ruscus or salal) weaves through the roses, creating depth and a leafy frame that makes each colour pop against the white background. At the stems the bouquet is neatly tied with a wide red satin ribbon formed into a graceful bow with long tails, and a small white gift tag bearing the words "Happy Holidays" and a stylised logo is tucked into the knot - a tender, seasonal flourish. The overall impression is celebratory and affectionate, a bouquet that would travel well by hand or delivery to neighbours around Old Ford, Roman Road and Mile End, and that sits equally at home on a birthday table, an anniversary nightstand, or as a heartfelt festive greeting.
CRAZY IN LOVE
£69.00
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A lush, hand-tied fall bouquet photographed on a crisp white ground, composed with an experienced florist's eye to balance colour, texture and seasonality. Dominant in the arrangement are velvety deep red roses and bold burgundy gerbera daisies whose broad petals and shadowed centers form dramatic focal points. Interspersed throughout are cheerful sprays of small, bright yellow chrysanthemum-like flowers that add a textured, sunlit counterpoint; soft coral-pink roses and peach garden roses soften the composition with delicate blush tones. Accent blooms of red-and-orange alstroemeria (Peruvian lilies), often freckled or striped, push the gaze into the bouquet's layered depths and create star-shaped highlights. The blossom cluster is supported by an array of foliage - glossy dark green leaves, lighter variegated greenery, and feathery fillers - which gives volume and a verdant backdrop. A few broad, lobed autumn leaves in deep reddish-brown and bronze are deliberately placed to emphasize the seasonal theme and to introduce an organic, woodland texture. The stems are gathered into a neat hand-tied bundle, their green stalks visible where they rest on the white surface; you can almost feel the cool, slightly damp stems when handled. The scent is quietly floral, dominated by rose perfume and fresh green notes. Crafted with local care by Florist Old Ford for customers around Cambridge Heath, Mile End and nearby streets, it suits Thanksgiving centrepieces, harvest gifts, or a warm seasonal welcome to visitors to homes around Roman Road market.
FESTIVAL OF COLOURS
£54.50
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A bright, uplifting bouquet is shown in full detail against a clean white backdrop, the colours and textures glowing as if in soft daylight. Three striking sunflowers form the heart of the design, their wide, golden-yellow petals flaring out from densely packed, dark brown centres that hint at the familiar pattern of ripening seeds. Nestled between these bold faces are elegant white roses, some fully open, others still slightly cupped, their creamy petals layered in tight whorls that speak of classic romance and gentle fragrance. Dotted throughout, delicate daisy-like flowers, similar to chamomile or feverfew, introduce a sense of innocence and movement; their small white petals and sunny yellow centres create a dainty contrast to the larger blooms. Flowing around and through the bouquet is abundant chartreuse-green foliage, with tiny buds and fine, feathery stems that give a sense of lightness and space, like wildflowers gathered from a field along the canal paths near Old Ford. The stems below are neatly aligned and bound together with a soft lime-green ribbon, tied by hand in a modest bow that hangs slightly loose, reinforcing the bouquet's relaxed, rustic-chic personality. The composition appears carefully crafted yet wonderfully natural, the colours balancing warmth and serenity, as if inviting the recipient to pause and smile. Perfect for celebrating a promotion, welcoming a new neighbour, or bringing cheer to a kitchen table overlooking Victoria Park, this hand-tied bouquet reflects the quiet joy and everyday celebrations of life around Old Ford, ready to be delivered fresh from the local florist's workbench.
JOYFUL SUNRISE
£69.00
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Against a crisp white backdrop, this hand-tied bouquet appears almost to glow, its colours and shapes carefully balanced in a way that feels both modern and timeless. At the heart of the design are several pink roses, their petals gently unfurling in tight, layered spirals that suggest tenderness and affection, like a quiet moment shared in a tucked-away Old Ford café. Around them, bright yellow gerbera daisies radiate outward, their open faces and deep brown centres adding a joyful, optimistic mood, reminiscent of morning sunshine over nearby Mile End Park. Taller than the rest, elegant stems of deep blue delphiniums rise in vertical clusters, each dotted with multiple small, star-like florets that lend height and a cool counterpoint to the warm pinks and yellows below. Lush greenery supports and frames the blooms: airy fern fronds spill softly from the lower edges, while bold, glossy tropical-style leaves, some delicately striped in lighter green, curve protectively around the base of the flower heads to form a natural green collar. Nestled between the main blooms, bright green textured filler foliage adds depth and gentle movement, as if echoing the layered planting in Old Ford's urban gardens. Fine, light green stems tipped with promising buds extend lightly above the bouquet, hinting at flowers still to open. The gathered stems are clearly visible and tightly bound, wrapped with pale cream or light green paper and secured with a simple tie, evoking the feel of a freshly picked posy carried home from a local market. The bouquet radiates happiness, support, and celebration, suited to birthdays, congratulations, or simply brightening a home anywhere across Old Ford and the surrounding East London streets.
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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In this hand-crafted floral arrangement, the sunflowers are the undisputed stars, their golden faces spread wide in a clear spherical vase that sits serenely on a white backdrop. Each blossom seems to soak in the East End morning sun, much like the vibrant parks of Old Ford on a bright summer's day. Nestled among their radiant petals, the tightly spiraled yellow garden roses exude a buttery warmth, lending a touch of refined charm and familiarity. Sprigs of feathery ferns and delicate green filler arch gracefully, mirroring the untamed beauty found in local Hackney Marshes, while airy blue-green eucalyptus leaves and light green spikes evoke the wild hedgerows near the canal. Pops of glossy red Hypericum berries are interspersed, their cheerful glint recalling lively market days around Roman Road. In the water-filled glass vase, the intricate architecture of tucked stems creates a sense of structure and transparency, grounding the bouquet in clarity. The arrangement emanates an atmosphere of cheer-its fragrance hints at countryside mornings and sunlit outdoors. Designed for those joyful moments-be it birthdays on Chisenhale Road or family gatherings around St. Stephen's Green-this bouquet brings a genuine sense of togetherness. At Florist Old Ford, we craft each piece to brighten not just rooms but also the days of our neighbours across E3, celebrating community and the beauty of late summer in every petal.
SUNNY FIELDS
£70.00
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A lush, rounded bouquet of bi-colour roses fills the centre of the frame, set against a smooth, snow-white background that makes every petal stand out with striking clarity. Around a dozen roses, all fully bloomed, are gathered closely so their layered petals overlap in a soft, abundant cluster, like a glowing orb of colour. At the heart of each flower, a clear, bright yellow radiates outward into warm tangerine and deep marmalade orange, with the outermost petals in places touched by a hint of red-orange, reminiscent of sunset skies over Old Ford's towpaths. The roses are encircled by generous, deep green leaves with a gentle sheen, their serrated edges and visible veins adding texture and contrast to the smooth, velvety petals. Below the blossoms, a neat bundle of dark green stems is visible, carefully aligned as if just tied by an experienced florist preparing a delivery to a home off Parnell Road or a celebration near the Hertford Union Canal. The light is soft and even, so the colours appear rich but not harsh, giving the bouquet a warm, inviting presence that suggests happiness, encouragement, and heartfelt congratulations. It is easy to imagine this arrangement placed on a kitchen table in Old Ford, bringing a burst of sunshine into the room, perfect for birthdays, romantic surprises, or simply sending a bright message of "thinking of you" on an ordinary day.
SUNRISE
£60.00
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A round hat box overflowing with bright yellow roses is set centre stage against a spotless white background, evoking the kind of stylish flower delivery you might open in a flat near Old Ford Road or a café close to Mile End Park. The arrangement features roughly two dozen roses, each bloom tightly clustered so that their softly unfurling petals form a smooth, domed canopy of colour. The yellow tones shift gently from buttery and creamy at the heart of each rose to more vivid, sunlit shades at the outer petals, creating a sense of warmth and movement as your eye travels across the surface. Nestled between the blossoms, slender peeks of fresh green foliage provide subtle contrast without distracting from the rich, sunny palette. Supporting this abundance is a chic, cylindrical pastel pink gift box, its matte surface hinting at a luxurious, velvet-like texture when imagined under the fingertips. The soft blush pink of the box harmonises beautifully with the friendly yellow roses, giving the design a refined yet welcoming personality, perfectly suited for birthdays, housewarmings, or congratulations for a new job in the local Old Ford area. Gentle, even lighting eliminates harsh shadows, highlighting every curve of the petals and the sleek outline of the box. The composition feels polished and thoughtful, echoing the care of an experienced florist who understands how to balance colour, form, and emotion. It's an image that speaks of happiness, loyal friendship, and celebratory moments shared in the heart of East London's Old Ford community.
TENDER FEELINGS
£100.00
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Presented against a clean white background, this exuberant bouquet appears almost to float, its round, full shape reminiscent of a bright flower cloud drifting over Old Ford's rooftops. The composition is anchored by sunny yellow roses, each bloom carefully selected for its tight spiral of petals and luminous tone, surrounded by generous heads of yellow chrysanthemums and daisy-like blossoms that create a soft, golden carpet of colour. Threaded between these are radiant orange gerbera daisies, their bold, flat petals and contrasting centres giving the eye distinct focal points, like bursts of laughter within the arrangement. Smaller orange flowers echo their warmth, blending seamlessly into the yellow spectrum and evoking the cheerful feel of a market morning near Roman Road. To balance the heat of these hues, the florist has woven in elegant stems of purple lisianthus, some unfurling into ruffled cups, others still held in smooth, tapered buds. Their deep violet tones lend a sophisticated calm and help define the bouquet's layered structure. Scattered pockets of lime-green button chrysanthemums add a playful, tactile element, their neat, rounded forms and fresh green shades injecting a lively, contemporary twist. Among the petals, glossy red Hypericum berries catch the light with a subtle shine, adding a seasonal, almost festive note that suggests celebrations, thank-you gifts, or bright birthday surprises. The whole display is framed and supported by rich, dark green foliage that fans out at the base, with slender grasses lifting the design upwards and outwards to create a sense of airiness and movement. Tied securely at the stems, the bouquet feels both abundant and carefully composed, ideal for delivery across Old Ford to bring joy, optimism, and vibrant colour into any home or workplace.
TROPICAL SENSATION
£59.00
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