Old Ford SAME DAY FLOWERS – Your Trusted Local Florist

Welcome to Florist Old Ford, your friendly neighbourhood flower shop at the heart of Old Ford, East London. As a passionate team of local florists, we specialise in hand-tied bouquets and fresh, seasonal flowers for every occasion. Whether you’re brightening up your own home, sending birthday wishes, or celebrating life’s milestones, our creative florists will craft the perfect floral gift with genuine care and expertise.

We’re proud to serve not just Old Ford, but our beautiful neighbouring areas as well – including Bow, Hackney Wick, and Mile End. We know every corner of the community, from the tranquil banks of the Regent’s Canal to lively Roman Road Market and the iconic St Mark’s Gate entrance to Victoria Park.

  • Same-day delivery available until 3 PM – perfect for last-minute surprises
  • Easy to order online with personal, reliable service
  • Expert local florists trusted for quality & care

When you choose Florist Old Ford, you’re supporting a genuine, community-rooted business with deep horticultural expertise. We hand-select only the freshest blooms daily and back every arrangement with our local reputation. Let us bring your floral ideas to life with a truly personal touch – order flowers online today for fast, same-day delivery across Old Ford, Bow, and Hackney Wick. We can’t wait to share our love of beautiful flowers with you!

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SAME DAY DELIVERY
A vibrant mixed bouquet fills the image from edge to edge, photographed against a bright white background that makes the colours seem to leap forward, much like a sudden splash of colour against the brickwork of Old Ford terraces. The bouquet is arranged in a neat, domed shape, every bloom carefully nestled so that the arrangement feels lush and complete. At its core are several striking roses, their petals blending from a bright, sunshine yellow at the centre through glowing orange to a more subdued reddish-orange at the tips, creating a warm gradient that immediately catches the eye. Intertwined with these roses are plentiful white daisy-style chrysanthemums, each with a crisp ring of petals and an intense lime-green central disk, offering a clean, modern contrast. Between them sit clusters of magenta and fuchsia button chrysanthemums, densely packed with tiny petals and finished with yellow-green centres that mirror the daisy cores, adding depth and saturation reminiscent of lively weekend markets near Roman Road. Dark, shiny greenery emerges at intervals, giving a sense of structure and echoing the feel of fresh foliage from nearby canal-side gardens along the Regent's Canal. At the base, the stems are tightly gathered and neatly trimmed, visible against the white background to emphasise the bouquet's hand-tied nature and freshness. Soft, even lighting reveals each petal's texture and curvature, while the mix of warm and cool tones together creates an atmosphere of optimism, gratitude, and quiet celebration. This is the kind of bouquet that would sit happily on a windowsill in Old Ford, bringing colour to birthdays, anniversaries, or simple "thinking of you" moments.
BERRY BURST
£43.00
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This densely packed bouquet of mixed roses reads as a small garden captured and tied by hand. Large, fully opened roses in blush pink form the soft heart of the arrangement, their petals thin and satiny, while hot magenta or deep fuchsia roses provide bold counterpoints that draw the eye and lift the mood. Subtle lavender roses introduce a cool, gentle note, and creamy white blooms reflect light like porcelain, creating a quiet luminosity across the dome of flowers. Nestled throughout are tiny clusters of spray roses in warm ivory and pale yellow, which break up the larger shapes and add a layered, textural rhythm. Glossy, dark green leaves - the kind of ruscus or salal we use for structure in our bouquets - peek between blooms, their tapered forms creating movement and a sense of lush fullness. The stems are neatly bound and finished with a wide, soft pink satin ribbon tied into a generous bow, the ribbon's smooth surface catching highlights and adding a handcrafted flourish. There is a gentle, rosy scent here, tempered by the crisp green note of the foliage, and the whole composition feels celebratory yet refined. As a florist serving Old Ford, Mile End, and the markets around Roman Road, I imagine this bouquet brightening a birthday table, marking an anniversary, or offering a tender thank-you - a versatile gift that reads as both joyful and thoughtfully composed, ready for local delivery across the neighbourhood.
GLAMOUR
£67.00
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Bathed in clean, natural light against a stark white background, this compact, hand-tied arrangement feels like a small festival of summer and early autumn tones - vivid oranges, peachy corals, warm golds and touches of pure white. The design is densely packed and rounded: large, open roses with spiralling centres form the backbone, moving from deep, molten-orange to a softer sunflower-gold, their scent a rich, heady perfume that fills the air. Surrounding these are voluminous carnations in coral and burnt-orange hues, their frilled petals giving the bouquet softness and volume, while peach-gerbera lend a playful, radiating structure with their greenish-yellow eyes. Delicate white spray flowers, reminiscent of freesia or tiny chrysanthemums, nestle among the larger blooms and lift the palette with bright highlights. Light green, star-like filler blossoms and feathery sprigs peek through, adding breathability and a meadow-like texture, and rounded eucalyptus leaves provide a cool, silvery counterpoint to the warm tones. As a local florist arranging these stems I think of placing one of these bouquets on a window sill near Roman Road market or delivering it to a flat beside Three Colts Lane - a gift that smells as inviting as it looks. The stems are tied neatly at the base in a hand-tied style, ready for immediate display. For true local care and thoughtful presentation, Florist Old Ford often prepares this combination for neighbourhood birthdays, bright 'get well' wishes, or simply to bring a sunny, comforting presence into an Old Ford home.
BRIGHT KISS
£55.00
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Expertly styled for those who appreciate the art of floristry, this hand-tied bouquet conjures the refined beauty found tucked away in the lanes of Old Ford. Crystal-blue and violet hydrangeas form the visual heart of the arrangement, their sumptuous spheres cradling trails of cool colour, much like the serene paths that wind beside the Hertford Union Canal. Interspersed between these grand blooms are blush-toned lavender roses and creamy white ranunculus, whose gently unfurling petals whisper of quiet romance and freshly gathered blossoms from a morning stroll through the Old Ford Gardens. Slender stems of pale yellow lisianthus lend a delicate, airy feel, while vivid pink blossoms and feathery astilbe spray outward, artfully contrasting against the bouquet's deep tones. Filler flowers in soft lacy green and white underscore the artisan's attention to fine detail, their filigree textures reminiscent of local wildflowers that edge the neighbourhood's green spaces. The arrangement's dark green foliage provides both structure and contrast, creating a harmonious blend of colour and form. Neatly bound together at the stems with a royal purple satin ribbon-a nod to Old Ford's creative spirit-the bouquet is presented against a bright white ground, exuding warmth and heartfelt joy. Perfect for centrepieces, special occasions, or simply to brighten a loved one's home near Roman Road, this composition by talented local florists expertly balances luxury, emotion, and community artistry.
TIMELESS VICTORIAN
£57.00
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A bright, rounded bouquet is showcased against a clean white background, its colours and textures composed with the practiced eye of a local Old Ford florist. At the heart of the design, velvety hot pink roses unfurl in generous spirals, their petals catching soft, even lighting that highlights every curve and fold. Around them, lime green spider chrysanthemums explode in playful, spidery petals, adding a modern, almost architectural texture in vivid chartreuse. Threaded throughout are rich royal purple and indigo lisianthus blooms; some are open and gently ruffled, others still held in sleek buds, creating a rhythm of form and movement across the bouquet. Sunny yellow gerbera-style flowers bring a cheerful, daisy-like simplicity, their golden centres echoing the glow of a late afternoon over Old Ford's tree-lined streets. A single creamy yellow rosebud sits slightly lower in the arrangement, its tightly layered petals offering a quieter, more intimate note. Clusters of small lavender, lilac, and soft pink filler blossoms tuck into the gaps, softening transitions between the larger flowers and adding a sense of meadow-like abundance. Slender green buds and shoots rise between the blooms, guiding the eye upward and giving the arrangement a fresh-picked energy. The whole composition is supported by an ample collar of foliage: deep green fern fronds, smooth, rounded eucalyptus-like leaves, and other glossy greens that create depth and shadow. Hand-tied stems are gathered neatly beneath, ready to be slipped into a favourite vase in an Old Ford home, perfect for celebrating milestones, offering thanks, or simply bringing a burst of colour to a living room overlooking the Regent's Canal.
GARDEN STROLL
£49.00
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A lavish, hand-gathered bouquet of mixed roses sits against a clean white field, its dome-shaped silhouette full of movement and texture. Sunlit yellow roses radiate cheer at the front, paired with creamy pale roses that temper the palette, while a sweeping spectrum of pinks - from whispering blush to punchy fuchsia and delicate two-toned pink-and-white edges - gives the arrangement a joyous, romantic energy. Rich burgundy and deep crimson blooms are clustered like small punctuation marks, and clusters of miniature spray roses and tight buds add rhythm and a sense of unfolding optimism. The petals are soft and silky to the eye, their surfaces catching a gentle, dewy sheen; the fragrance reads fresh with a light citrus lift that feels clean and uplifting. Dark green, glossy foliage (probably ruscus or salal) weaves through the roses, creating depth and a leafy frame that makes each colour pop against the white background. At the stems the bouquet is neatly tied with a wide red satin ribbon formed into a graceful bow with long tails, and a small white gift tag bearing the words "Happy Holidays" and a stylised logo is tucked into the knot - a tender, seasonal flourish. The overall impression is celebratory and affectionate, a bouquet that would travel well by hand or delivery to neighbours around Old Ford, Roman Road and Mile End, and that sits equally at home on a birthday table, an anniversary nightstand, or as a heartfelt festive greeting.
CRAZY IN LOVE
£69.00
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In this photograph, a generous mixed bouquet overflows from a clear glass vase, the flowers gathered so closely together that they create a rounded, luxurious dome of colour against a pure white backdrop. Dominating the centre are velvety red roses, their petals layered in tight spirals that convey both passion and refinement. Just off-centre, bold yellow gerbera daisies with dark, almost caramel-brown centres provide contrast and exuberance, like little bursts of sunshine caught in bloom. Around them, a host of soft pink and lilac chrysanthemums expand the arrangement, each flower formed from many fine petals and neat yellow eyes, giving a feeling of airy softness. Among these, slender stems of lisianthus in tones of purple and lavender weave through the design, their bell-shaped blossoms catching subtle highlights and adding a cool, graceful note. Scattered red hypericum berries tuck between petals, their rounded, glossy surfaces creating playful dots of colour and tactile interest. A rich mix of greenery, from broad dark leaves to lighter, more delicate foliage, frames the composition and echoes the relaxed, natural character found in gardens and canalside plantings around Old Ford. The transparent vase reveals clean, angled stem cuts immersed in clear water, hinting at same-day freshness from a nearby florist. Everything is presented in soft, even lighting that enhances the hues without harsh shadows, resulting in an arrangement that feels joyful yet composed-suited to marking milestones, sending thanks, or simply brightening a living room in the heart of East London.
FRESH SCENT
£43.00
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A round, luxuriously full bouquet is set against a pure white background, highlighting its soft mix of cream, blush, and warm pink tones that feel at home in a cosy Old Ford living room or café along Roman Road. At the centre, generously bloomed cream roses open in perfect spirals, their petals slightly curled at the edges as though they have just reached peak beauty. Surrounding them, clusters of pink spray roses and miniature rosebuds in varying stages of opening weave a story of romance and tenderness, each bud promising to unfurl in its own time. Pink gerbera daisies, with their wide, sunburst petals and rich brown centres, lift the mood of the bouquet, adding a youthful brightness that draws the eye. Light pink carnations, their petals layered and delicately frilled, lend a nostalgic softness, reminiscent of traditional English garden flowers treasured across East London terraces. Nestled in between, slender white alstroemeria petals, gently speckled with fine reddish markings, introduce a subtle pattern that rewards closer attention. Tiny white gypsophila blooms scatter through the design like lace, bringing airiness and a cloud-like softness that balances the denser roses and carnations. Fresh green leaves and stems weave discreetly throughout, offering contrast and a reminder of the garden origins of every stem. The gathered stems at the base are neatly bound, indicating a thoughtful, professional finish ready for gifting or same-day delivery around Old Ford. This bouquet carries a mood of hope, comfort, and quiet joy, ideal for sending congratulations, welcoming a new baby, or simply letting someone nearby know they are held in warm regard.
AMALFI LOVE
£59.00
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Presented against a clean white background, this exuberant bouquet appears almost to float, its round, full shape reminiscent of a bright flower cloud drifting over Old Ford's rooftops. The composition is anchored by sunny yellow roses, each bloom carefully selected for its tight spiral of petals and luminous tone, surrounded by generous heads of yellow chrysanthemums and daisy-like blossoms that create a soft, golden carpet of colour. Threaded between these are radiant orange gerbera daisies, their bold, flat petals and contrasting centres giving the eye distinct focal points, like bursts of laughter within the arrangement. Smaller orange flowers echo their warmth, blending seamlessly into the yellow spectrum and evoking the cheerful feel of a market morning near Roman Road. To balance the heat of these hues, the florist has woven in elegant stems of purple lisianthus, some unfurling into ruffled cups, others still held in smooth, tapered buds. Their deep violet tones lend a sophisticated calm and help define the bouquet's layered structure. Scattered pockets of lime-green button chrysanthemums add a playful, tactile element, their neat, rounded forms and fresh green shades injecting a lively, contemporary twist. Among the petals, glossy red Hypericum berries catch the light with a subtle shine, adding a seasonal, almost festive note that suggests celebrations, thank-you gifts, or bright birthday surprises. The whole display is framed and supported by rich, dark green foliage that fans out at the base, with slender grasses lifting the design upwards and outwards to create a sense of airiness and movement. Tied securely at the stems, the bouquet feels both abundant and carefully composed, ideal for delivery across Old Ford to bring joy, optimism, and vibrant colour into any home or workplace.
TROPICAL SENSATION
£59.00
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A softly lit studio photograph shows a refined hatbox flower arrangement placed squarely against a pure white backdrop, every detail composed with the care of an experienced Old Ford florist. The round hatbox itself is a gentle pastel pink, cylindrical and smooth, with a satin-like finish that hints at luxury without shouting. Wrapped low around the box is a slim coral-red ribbon, tied into a precise little bow at the front; from its knot, a cream gift tag dangles lightly, inscribed in green script to suggest a personal message from sender to recipient. Rising above the rim, the bouquet forms a generous, domed crown of blossoms in pink, white, and fresh green. At its heart, a fully opened, bi-tonal rose glows with pale blush petals that deepen into richer pink at the centre, as if gathering warmth. Around it cluster white daisy-style chrysanthemums with bright green eyes, bringing crisp contrast and an almost cheerful innocence, like the bright borders in nearby Victoria Park. Slender stems of white alstroemeria curve between them, their petals marked with delicate speckles that reward a closer look. Deeper pink flowers, possibly spray roses or lisianthus, are tucked throughout, their vibrant fuchsia tones adding rhythm and energy to the design. Lush greenery frames and supports the blooms: rounded, silvery eucalyptus leaves, darker green foliage, and tiny green buds, along with a few muted brown seed pods that introduce a natural, woodland note. The composition feels balanced and calm, yet full of life, evoking the emotions of a heartfelt thank-you, a Mother's Day surprise, or a tender anniversary gesture, ready for same-day delivery to homes and studios across Old Ford.
CAPRI CALYPSO
£65.00
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A richly detailed hand-tied bouquet stands out crisply against a white backdrop, its colours and textures reminiscent of an artist's palette laid out on a table in a townhouse off Roman Road. At its heart, fully opened garden roses in shades of blush, dusty mauve, and antique rose curve outward in soft spirals, their layered petals creating a sense of gentle movement. Threaded generously between them are frilled carnations, each flower a blend of creamy centres and edges dipped in deeper pink and plum, giving the bouquet a rippling, cloud-like texture. Deep indigo blooms, some held in sleek, tulip-shaped buds, punctuate the design, while a single royal blue anemone with a velvety, dark centre anchors the eye near the base. Slender stems of lilac and pale lavender stock rise lightly through the arrangement, their many small blossoms adding an airy, vertical rhythm and evoking the faint, sweet, powdery fragrance you notice walking past cottage gardens around Old Ford. Surrounding foliage is abundant: dark green leaves frame the blooms, and soft, round eucalyptus leaves in silvery green weave through, bringing a cool tone and the suggestion of a clean, herbal scent. The stems are gathered neatly and bound at the bottom, showing that this is a freshly tied design, ready for local flower delivery in Old Ford, whether to celebrate a birthday, send congratulations, or offer calm, comforting beauty in difficult moments. The bouquet feels both contemporary and timeless, a carefully balanced blend of romantic colour and sculpted form.
NOBLE BEAUTY
£67.00
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As I assemble this arrangement in our Old Ford studio, I'm eternally captivated by how the soft blush gerberas and pale pink roses interact beneath the filtered daylight streaming through shop windows along St Stephen's Road. The bouquet itself feels almost luminous: delicate washes of pink layer and blend like watercolours, merging seamlessly while deep purple statice add playful punctuation throughout. Cool, dewy greenery anchors the composition, its fresh scent reminiscent of the crisp air drifting from Victoria Park in the morning. Every detail is curated with care, from the subtle gradients on each rose petal to the papery vibrance of the statice, which add texture and spontaneity. The flowers gather with a gentle, rising energy in a clear glass vase, their colours softly illuminated against a clean background. Whether set beside a living room window on Fairfield Road or given as a cheery get-well wish, this bouquet-available for prompt delivery throughout Old Ford-embodies the careful craftsmanship and community pride that defines our neighbourhood floristry.
PINK DAZE
£49.00
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ALL OF ME
ALL OF ME
£100.00
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Held softly at the stems by a caring pair of hands, this lush Florist's Choice bouquet reads like a cultivated garden memory - full, layered, and tactile. The eye first finds the generous pink garden roses, their petals thick and slightly ruffled, exuding a quiet, tea-scented romance; nearby, plum-hued hellebore-like blooms create sumptuous pockets of shadow and sophistication. Pale lavender-and-white sweet peas fall like ribbons through the arrangement, their striped petals lending a vintage, poetic fragility, while coral and soft peach ranunculus add rounded, buttery centers that glow against creamy white filler blooms. A variety of fresh greens - long, slender tendrils, rounded eucalyptus-style leaves, and broader textured foliage - form an organic cradle that softens the silhouette and suggests a bouquet gathered from local beds. The image includes a clear white rectangular overlay: Florist Choice in an elegant script, a small block CHOICE beneath, and a bold ?100 at the base inside a narrow frame, announcing the florist-selected offering and price point. Lighting is gentle and diffuse, highlighting petal sheen and the layered depth of blooms while keeping the background intentionally out of focus. This arrangement feels suited to both intimate celebrations and formal occasions - a luxury floral gift that would arrive beautifully presented for anniversaries, weddings, or a thoughtful thank-you across Old Ford, Bow, and nearby Mile End. The composition and scent are imagined as fresh and long-lasting, reflecting careful seasonal selection and true craft.
FLORIST CHOICE £100
£100.00
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Against a clean white backdrop, a refined cream hatbox with two slim, dark bands cradles a lush, domed bouquet composed chiefly of roses and carnations. The roses present a gentle gradient - deep coral-peach and apricot at their hearts softening to blush pink and ivory along their outer petals - while clusters of pale pink, ruffled carnations nestle between them, lending a soft, tactile texture. Bright, elongated leaves of fresh greenery are sparingly threaded throughout, creating lively punctuation and breathing space among the blooms. The box's matte finish and minimalist bands focus attention on the floral form, allowing the colours and petal detail to read like a painting in daylight. There's a considered weight and rhythm to the arrangement: larger roses anchor the centre while smaller blooms fill and soften the silhouette, producing a balanced, abundant dome. The scent would be delicate and slightly sweet, the petals velvety to the touch - sensations a careful florist intends for someone who values subtle elegance. This composition is ideal for moments of quiet celebration or tenderness: a birthday brunch in a Bow flat, an anniversary dinner near Three Mills, or a thoughtful surprise delivered across Old Ford. The craftsmanship and fresh, seasonal feel reflect the local florist's eye for harmonious colour and texture, making this hatbox bouquet a gracious gift that looks as good from the street as it does on the kitchen table.
PINK POP
£72.00
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Bathed in crisp studio light against a pure white field, this densely packed bouquet reads as both sophisticated and delightfully spirited - the kind of arrangement we create for shoppers wandering from Old Ford Road toward Victoria Park. Dominant magenta Gerbera daisies command attention with their saturated, almost fuchsia petals and defined dark discs, each bloom presenting a cheerful, graphic face. Creamy white roses unfurl nearby, their layered petals smooth and velvety, offering a timeless romantic counterpoint to the gerberas' exuberance. Threads of deep purple Alstroemeria bring an exotic, textured richness: trumpet-like petals, fine speckles, and streaks that reward a closer look. The greenery is generous and varied - broad glossy leaves, slender sword-like fronds, and softer filler foliage - creating a sculpted, rounded silhouette while introducing subtle contrasts of sheen and shadow. A clear glass vase is discernible at the base, minimalist and transparent, anchoring the arrangement without distracting from the blooms. As an East London florist familiar with local rhythms, I can imagine this piece brightening a kitchen table on Parnell Road or greeting a visitor arriving from Bow; its colour harmony suits celebratory moments as well as thoughtful, everyday gifting. There is an implied scent profile: cool green notes with faint floral sweetness, and a tactile richness from the layered petals and glossy leaves. Crafted with professional care, this bouquet - available for delivery across Old Ford and neighbouring streets when requested - radiates freshness, joyous colour, and considered design, ideal for anniversaries, thank-you gestures, or a cheery home accent.
MESMERIZING HARMONY
£49.00
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An opulent collection of deep red roses commands attention in this lavish bouquet, reminiscent of the grand gestures often exchanged along the canals and lanes of Old Ford. The flowers are massed in a perfect, rounded dome-each rose featuring velvety petals, their texture almost palpable, spiraling out from tightly furled hearts to lush, open coronas. Amidst this sea of scarlet, broad and glossy green leaves fan out, imparting both visual depth and a grounding richness to the composition. A sumptuous satin ribbon, in a tone echoing the reds of the blooms, gathers the stems with a flourish-its wide loops and trailing ends lending a sense of occasion, as if the bouquet was destined for a romantic evening near Victoria Park or an anniversary dinner on St. Stephen's Road. The entire arrangement glows softly in diffused light, the colours shifting from ruby to garnet, revealing subtle shadows and highlights that dance across the petals. There's an underlying sense of anticipation and celebration in the design; one can almost imagine the fresh, heady scent filling the air, reminiscent of a summer garden at the edge of the River Lea. Crafted by skilled hands, this creation embodies both timeless elegance and a very local sense of heartfelt celebration-a floral gift that promises to make any special moment in Old Ford truly unforgettable.
RED EXUBERANCE
£299.00
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In this artfully composed bouquet from a trusted Old Ford florist, an opulent cluster of deep red roses rises from a sleek matte black hat box, their tightly packed blooms reminiscent of carefully tended gardens along the Greenway. Each rose, with petals unfurling in detailed spirals, boasts a velvety touch that promises indulgence and sensory delight. Shadows and highlights play across the lush dome, enhancing the arrangement's sense of generosity and fullness, as if each flower has been placed with purposeful affection. The vibrant red hues glow against the minimalist white background, amplifying the mood of passionate devotion and luxurious gifting. A lustrous red satin ribbon is wrapped around the top of the box, tied into an elegant bow whose sparkling crystal or rhinestone accent at the centre adds a unexpected hint of glamour-mirroring the chic touches often found in boutique windows of Old Ford Lane. The overall impression is one of intimacy and significance, perfect for those life moments-anniversaries, proposals, or heartfelt romantic gestures-where words fall short but the language of flowers endures. This bouquet serves not only as a visual feast but as an olfactory one as well, with the imagined scent of dewy garden roses lingering softly, ready to transform any home in Old Ford with a sense of celebration and refined affection.
SOMETHING SPECIAL
£250.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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DEVOTION
DEVOTION
£57.00
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There's something almost whispered about this bouquet-a visual poem shaped by an expert hand. Creamy roses and lush garden blooms nestle together in a harmonious embrace, punctuated with soft coral and blush ranunculus. Amid the full, round flowers, greenery spills gracefully, adding layers of texture and movement. The palette is beautifully restrained-a sophisticated blend of pale pinks, ivory, and peach, with deeper dusty rose for depth. Large, multi-petaled garden roses anchor the arrangement, while ranunculus contribute ruffled charm and a touch of drama. White waxflower or spray blooms provide airy detail, and the dusty-green eucalyptus weaves through the stems to create a natural, modern feel. The bouquet reads as elegant, romantic, and slightly wild, suited for a wedding, anniversary, or thoughtful gift. It seems to have been gathered from a sunlit corner of a happily tended garden, with light threading through petals to illuminate every choice. A white square overlay sits over the center of the image, bearing Florist Choice in a graceful script and CHOICE beneath in uppercase. Below, the price ?150 is shown in bold white type, anchoring the design as a premium offering. In the Old Ford area, this bouquet travels with care, available for same-day delivery to Victoria Park, Mile End, and Bethnal Green for birthdays, celebrations, or a simple, heartfelt gesture.
FLORIST CHOICE £150
£150.00
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A lavish dome of freshly cut roses fills the frame, their colours glowing against a spotless white background in a way that recalls a carefully arranged display in an Old Ford studio florist. The bouquet is tightly composed, creating an abundant, rounded silhouette where no gaps show, just a continuous tapestry of petals. Rich crimson and ruby reds are interwoven with light and mid-tone pinks, vivid fuchsia, glowing golden yellows, and fiery orange roses, with scattered cream and soft ivory blooms adding a gentle pause to the stronger colours. Each rose has its own character: some blossoms are open wide, their curved petals softly layered like satin, while others remain cupped and spiralled, promising to unfold over the coming days. Dark, healthy green leaves weave between the flower heads, adding contrast and giving the eye moments of rest from the intensity of the colours. Beneath the dome of petals, a tidy cluster of straight green stems is visible, gathered into a hand-tied bunch and secured with a green and white checked ribbon that brings to mind relaxed weekend walks across Victoria Park or down Roman Road. The lighting feels natural and crisp, picking out the velvety texture of the petals and the subtle shadows that give the arrangement depth and dimension. This is the sort of bouquet that might be chosen for a milestone birthday, a romantic surprise in Old Ford, or a cheerful thank-you delivered to a friend living near the canal. The overall mood is joyous yet refined, as if a skilled florist has taken great care to ensure every colour supports the next, creating a harmonious, celebratory composition.
WAIKIKI SUNSET
£69.00
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An intimate, overhead portrait of a luxurious, artisan bouquet captured in soft, natural light - the kind that spills across the benches near Victoria Park at dawn. At its heart are full-headed roses in delicate blush pink, creamy ivory and soft peach, their petals unfurling like silk and catching gentle highlights that reveal velvety layers. Intermixed are smaller, paler lavender-tinged roses that deepen the palette and give the arrangement a quietly sophisticated edge. Sprays of tiny white filler flowers and pale pink, bead-like blooms sit like embroidery between the larger blossoms, offering an airy, lace-like texture. Accents of dried grasses and cream-tan seed pods lend a rustic counterpoint, lending body and a soft, tactile crunch to the otherwise glossy petals. Silvery, rounded eucalyptus leaves thread through the bouquet, their cool, matte foliage providing structure and a refreshing aromatic note that evokes morning walks along the River Lea. The photograph is deliberately cropped to emphasize texture and composition, with a subtle soft-focus background that keeps attention on the blooms. Centered over the flowers is a neat white frame containing flowing script that reads "Florist Choice," with the price "?70" displayed in bold sans-serif beneath - a clear signpost to a curated, professional selection. This bouquet feels at once romantic and slightly wild, an ideal bespoke gift for an anniversary, Mother's Day, or a celebration, offered with neighbourhood care and ready for local delivery across Old Ford, Bow and Hackney Wick.
FLORIST CHOICE £70
£70.00
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This arrangement reads like a warm spring hello, carefully balanced between exuberance and intimacy. At its heart sit three fuchsia Gerbera daisies-wide-faced, vivid and confident-each with a dark brown centre that punctuates the pink with bold contrast. Encircling them are lavender-pink roses in a muted dusty-rose register; their petals are still gently furled, suggesting very recent picking and a tender, unfolding presence. Speckled throughout are clusters of purple statice that add a delicate, papery texture and a cool violet depth beside the roses' soft blush. Underpinning the blooms is generous, verdant foliage-likely salal or eucalyptus-whose broad leaves supply structure, a subtle citrus-green scent and a pleasing, garden-fresh backdrop. The bouquet is presented in a translucent, layered wrap: pale pink tissue forms the inner cradle while an outer sheet of slightly crinkled, sheer fuchsia-pink cellophane adds a touch of shimmer and cohesiveness to the pink palette. The wrapping is folded with practiced hands and the top rim of a clear glass vase is just visible below, signalling immediate display readiness. In a quiet room the colours seem to breathe positivity; the roses offer a soft perfume while the gerberas contribute a light, green sweetness. Whether chosen for a birthday, anniversary, or to lift someone's day, this hand-tied composition feels both celebratory and intimate, a gesture that travels well to homes around Victoria Park, Roman Road Market and the neighbouring streets of Old Ford.
SORBET
£49.00
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An elegant dome of cream and ivory roses rises from a blush-pink hat box, captured in crisp detail against a pure white background that keeps every focus on the flowers themselves. The arrangement consists of many tightly grouped roses, each bloom at its prime, with outer petals a soft, milky white and inner swirls tinged with the slightest glow of pastel yellow, suggesting freshly opened hearts. Their velvety petals layer in concentric circles, creating a sumptuous, cloud-like texture that feels both romantic and serene. The flowers are arranged so densely that they form a near-perfect hemisphere, gently overflowing the round edge of the box, giving the impression of lavish fullness without a single gap. Only the faintest hints of green foliage peek out from beneath the mass of blooms, adding a subtle touch of natural contrast. The hat box itself is a delicate pastel pink cylinder with a smooth matte finish, evoking the feel of fine gift packaging chosen with care from a boutique near Old Ford Road. Its gentle colour echoes the softness of the roses while introducing a modern, design-led twist on classic floral gifting. The clean, high-key lighting reveals every curve and fold, as though the arrangement has just been placed on a polished table in an Old Ford townhouse, ready to surprise a partner on an anniversary morning. This composition conveys quiet luxury and heartfelt sentiment, a contemporary expression of love that suits everything from intimate dinners to refined celebrations across Old Ford and neighbouring East London streets.
ROMANTIC PROMISE
£110.00
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This image captures an abundant, hand-curated Florist's Choice bouquet seen in close detail: a rich, near-black burgundy dahlia dominates the eye, its tight, velvety petals forming a powerful focal point, while surrounding it are generous garden roses in soft peach, creamy ivory, and delicate apricot that seem to glow from within. The assembly balances classic romance with contemporary texture - icy blue eryngium adds a bracing, architectural contrast, their spiky heads tipping the composition toward wild meadow notes. Speckled clusters of pale green or white hypericum berries thread through the arrangement, providing subtle points of light and tactile interest. A mixture of eucalyptus and other leafy greenery fills the negative space, some leaves whispering silver, others a deep, living green, reinforcing the bouquet's organic silhouette. The photographer has used gentle, directional lighting to accentuate petal curves and the thistle's metallic glint, resulting in a lush, layered photograph that feels both artful and approachable. At the image centre a minimalist white square frame with rounded corners overlays the blooms; inside the frame the flowing word Florist is set above a smaller, uppercase CHOICE, and the price ?60 is shown in bold type, all in white to stand out against the darker blooms beneath. The design reads as a trusted selection from a neighbourhood maker - perfect for gifting across Old Ford and the stretch toward Victoria Park, a bouquet that promises fresh fragrance and considered craftsmanship.
FLORIST CHOICE £60
£60.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Captured against a crisp white backdrop, this luxurious hatbox of roses looks as if it has just been set down on a spotless counter in a boutique florist near Old Ford. The container is a round, deep black hatbox with a smooth, slightly satin finish and a slender red ring tracing its base, giving the arrangement a chic, gift-ready feel even before you see the flowers. From a gently elevated viewpoint, the bouquet appears to billow over the edges in a full, rounded dome, every inch packed with roses. Deep crimson blooms anchor the design, their velvety petals curling inward like small whirlpools of colour, while soft blush pinks and bright fuchsias weave warmth and romance through the composition. Pale peach and apricot roses add a honeyed glow, and creamy white heads bring light to the centre, making the darker tones appear even richer. Scattered throughout are lavender and lilac roses, lending a serene, almost powdery softness to the palette. Some flowers are tightly budded, holding their promise, while others are fully open, revealing intricate spirals of petals that suggest generosity and celebration. Between the blossoms, slim stems of fresh greenery, perhaps eucalyptus or ruscus, stretch upward in fine arcs, breaking the mass of petals with lively green accents. The diffuse, even lighting showcases each detail without harsh shadows, allowing the textures to feel almost touchable. This opulent, dome-shaped arrangement would suit a romantic dinner in a flat near Roman Road, a special birthday delivery to a home off Parnell Road, or a refined Valentine gesture, radiating affection and thoughtful care with every rose.
SWEET LOVE
£97.00
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A captivating arrangement sits poised in the heart of Old Ford: approximately two dozen luxurious white roses, each bloom meticulously selected for freshness, their creamy and ivory petals opening in varying stages, fill a deep matte black hatbox. Some roses remain as pristine tight buds, while others reveal soft petals with faint hints of green, adding charisma and texture. The roses nestle together as if embracing, evoking the quiet sentiment of new beginnings or lasting remembrance, like the thoughtful gestures that often originate from Old Ford's artisan florists. Wrapped gracefully around the container, a bold scarlet red satin ribbon is tied in an elegant bow, its shiny surface and trailing ends echoing the passionate vibrancy found along the local canals and creative hubs. Each petal and ribbon glows beneath balanced, bright lighting that highlights every gentle nuance. Against a simple, clean white backdrop, the flowers and their presentation become the star-inviting admiration and reflection. Whether delivered to a friend in Fish Island, presented as a loving tribute at a local milestone, or sent as a symbol of enduring affection, this arrangement blends classic romance with sophisticated East London style, capturing both the grace and spirited heart of the community.
SINCERE LOVE
£100.00
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In this carefully staged Florist Choice, Florist Old Ford crafts a poetic tapestry of blooms that feels both timeless and contemporary. The composition rests in a soft, daylight glow, with a light, almost ethereal air that makes each petal appear to float. The bouquet features open light pink garden roses, their petals unfurling in delicate spirals, paired with white anemones whose nearly black centers anchor the arrangement with quiet drama. A whisper of purple-grey roses introduces a modern edge, while blue eryngium thistles provide a spark of cool, angular texture against the soft curves of the blooms. The foliage plays a crucial role, with slender eucalyptus-like leaves offering a fresh, silvery-green backdrop and burgundy-tinged leaves adding a plummy richness that deepens the colour story. The overall mood is one of refined romance, ready to accompany a wedding, anniversary, or intimate celebration with a touch of Old East London charm. The semi-transparent overlay foregrounds the Florist CHOICE label and the ?200 price, reinforcing the idea of a curated, designer bouquet. Delivery across Old Ford and through surrounding streets such as Bethnal Green and Mile End is available, ensuring this elegant arrangement can arrive fresh and timely for any special moment.
FLORIST CHOICE £200
£200.00
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This Easter hatbox arrangement is captured in crisp studio light, yet it carries the warmth of a spring morning in Old Ford. A pastel yellow-green cylindrical hatbox sits firmly on a white surface, its sides decorated with scattered pastel Easter egg motifs in pale blue, pink, and white, each egg bearing tiny dots or stripes that add a whimsical, hand-painted charm. From this container rises a densely packed, rounded bouquet that almost seems to overflow with life. At the heart of the design, a large soft pink Gerbera daisy opens in a wide, flat disc, its layers of petals flawless and smooth, surrounding a neat pale green eye that anchors the entire composition. Around it, lively yellow chrysanthemums create a halo of sunshine, their fine petals and golden centres evoking the brightness of spring gardens along the streets leading to Roman Road Market. Coral-orange carnations are nestled in between, their gently frilled petals forming plush, cloud-like clusters that add both structure and a comforting warmth. Deep violet-purple lisianthus blooms peek out from shaded pockets within the bouquet, adding depth and a sophisticated contrast that keeps the arrangement from feeling too sweet. Fresh green foliage, including a few leaves with subtle creamy margins, frames and supports the flowers, breaking up the bold colours with calming greenery. The arrangement feels celebratory and welcoming, a perfect seasonal gift to brighten a home in Old Ford, whether placed on a hallway console, a kitchen table, or delivered as a thoughtful surprise to mark Easter, a spring birthday, or a simple moment of shared joy.
SORRENTO SUNRISE
£67.00
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The bouquet reads like a small English garden gathered and bound: blush garden roses with rounded, petal-dense heads sit at the heart, their soft pink tones leaning toward peach in warm, indirect light. Around them, rounded eucalyptus leaves in a dusty blue-green create a cool halo; their subtle oil-scent seems almost audible, a fresh, calming undercurrent against the sweet rose perfume. Scattered throughout are bright white berries-likely snowberries-whose glossy, coin-like shapes catch light and add cheerful punctuation. Fine, feathery sprays of tiny white flowers, perhaps waxflower or astrantia, introduce an airy, textured lace that offsets the denser blooms, while small darker pink or burgundy accents add pockets of contrast and depth. Taller, upright flower spikes at the edges lend a vertical architecture, balancing the broad, rounded rose forms and suggesting movement as if caught in a soft breeze. The stems are hand-tied with a cream satin ribbon, the knot visible and tactile against the rougher cut stems beneath. A soft, carved stone background blurs into cream tones, framing the bouquet with a hint of old-world elegance; a white rectangular overlay reads Florist in script with CHOICE and a clear price below, indicating a florist's curated selection. This arrangement feels both soothing and enlivening-suitable for a new home, a quiet celebration, or a thoughtful 'thank you'-and is prepared by local florists familiar with Roman Road Market's seasonal pickings, available for same-day delivery within Old Ford and nearby Victoria Park.
FLORIST CHOICE £50
£50.00
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