ALL FLOWERS
A round, luxuriously full bouquet is set against a pure white background, highlighting its soft mix of cream, blush, and warm pink tones that feel at home in a cosy Old Ford living room or café along Roman Road. At the centre, generously bloomed cream roses open in perfect spirals, their petals slightly curled at the edges as though they have just reached peak beauty. Surrounding them, clusters of pink spray roses and miniature rosebuds in varying stages of opening weave a story of romance and tenderness, each bud promising to unfurl in its own time. Pink gerbera daisies, with their wide, sunburst petals and rich brown centres, lift the mood of the bouquet, adding a youthful brightness that draws the eye. Light pink carnations, their petals layered and delicately frilled, lend a nostalgic softness, reminiscent of traditional English garden flowers treasured across East London terraces. Nestled in between, slender white alstroemeria petals, gently speckled with fine reddish markings, introduce a subtle pattern that rewards closer attention. Tiny white gypsophila blooms scatter through the design like lace, bringing airiness and a cloud-like softness that balances the denser roses and carnations. Fresh green leaves and stems weave discreetly throughout, offering contrast and a reminder of the garden origins of every stem. The gathered stems at the base are neatly bound, indicating a thoughtful, professional finish ready for gifting or same-day delivery around Old Ford. This bouquet carries a mood of hope, comfort, and quiet joy, ideal for sending congratulations, welcoming a new baby, or simply letting someone nearby know they are held in warm regard.
AMALFI LOVE
£59.00
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Bathed in clean, natural light against a stark white background, this compact, hand-tied arrangement feels like a small festival of summer and early autumn tones - vivid oranges, peachy corals, warm golds and touches of pure white. The design is densely packed and rounded: large, open roses with spiralling centres form the backbone, moving from deep, molten-orange to a softer sunflower-gold, their scent a rich, heady perfume that fills the air. Surrounding these are voluminous carnations in coral and burnt-orange hues, their frilled petals giving the bouquet softness and volume, while peach-gerbera lend a playful, radiating structure with their greenish-yellow eyes. Delicate white spray flowers, reminiscent of freesia or tiny chrysanthemums, nestle among the larger blooms and lift the palette with bright highlights. Light green, star-like filler blossoms and feathery sprigs peek through, adding breathability and a meadow-like texture, and rounded eucalyptus leaves provide a cool, silvery counterpoint to the warm tones. As a local florist arranging these stems I think of placing one of these bouquets on a window sill near Roman Road market or delivering it to a flat beside Three Colts Lane - a gift that smells as inviting as it looks. The stems are tied neatly at the base in a hand-tied style, ready for immediate display. For true local care and thoughtful presentation, Florist Old Ford often prepares this combination for neighbourhood birthdays, bright 'get well' wishes, or simply to bring a sunny, comforting presence into an Old Ford home.
BRIGHT KISS
£55.00
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This densely packed bouquet of mixed roses reads as a small garden captured and tied by hand. Large, fully opened roses in blush pink form the soft heart of the arrangement, their petals thin and satiny, while hot magenta or deep fuchsia roses provide bold counterpoints that draw the eye and lift the mood. Subtle lavender roses introduce a cool, gentle note, and creamy white blooms reflect light like porcelain, creating a quiet luminosity across the dome of flowers. Nestled throughout are tiny clusters of spray roses in warm ivory and pale yellow, which break up the larger shapes and add a layered, textural rhythm. Glossy, dark green leaves - the kind of ruscus or salal we use for structure in our bouquets - peek between blooms, their tapered forms creating movement and a sense of lush fullness. The stems are neatly bound and finished with a wide, soft pink satin ribbon tied into a generous bow, the ribbon's smooth surface catching highlights and adding a handcrafted flourish. There is a gentle, rosy scent here, tempered by the crisp green note of the foliage, and the whole composition feels celebratory yet refined. As a florist serving Old Ford, Mile End, and the markets around Roman Road, I imagine this bouquet brightening a birthday table, marking an anniversary, or offering a tender thank-you - a versatile gift that reads as both joyful and thoughtfully composed, ready for local delivery across the neighbourhood.
GLAMOUR
£67.00
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Expertly styled for those who appreciate the art of floristry, this hand-tied bouquet conjures the refined beauty found tucked away in the lanes of Old Ford. Crystal-blue and violet hydrangeas form the visual heart of the arrangement, their sumptuous spheres cradling trails of cool colour, much like the serene paths that wind beside the Hertford Union Canal. Interspersed between these grand blooms are blush-toned lavender roses and creamy white ranunculus, whose gently unfurling petals whisper of quiet romance and freshly gathered blossoms from a morning stroll through the Old Ford Gardens. Slender stems of pale yellow lisianthus lend a delicate, airy feel, while vivid pink blossoms and feathery astilbe spray outward, artfully contrasting against the bouquet's deep tones. Filler flowers in soft lacy green and white underscore the artisan's attention to fine detail, their filigree textures reminiscent of local wildflowers that edge the neighbourhood's green spaces. The arrangement's dark green foliage provides both structure and contrast, creating a harmonious blend of colour and form. Neatly bound together at the stems with a royal purple satin ribbon-a nod to Old Ford's creative spirit-the bouquet is presented against a bright white ground, exuding warmth and heartfelt joy. Perfect for centrepieces, special occasions, or simply to brighten a loved one's home near Roman Road, this composition by talented local florists expertly balances luxury, emotion, and community artistry.
TIMELESS VICTORIAN
£57.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Bathed in crisp studio light against a pure white field, this densely packed bouquet reads as both sophisticated and delightfully spirited - the kind of arrangement we create for shoppers wandering from Old Ford Road toward Victoria Park. Dominant magenta Gerbera daisies command attention with their saturated, almost fuchsia petals and defined dark discs, each bloom presenting a cheerful, graphic face. Creamy white roses unfurl nearby, their layered petals smooth and velvety, offering a timeless romantic counterpoint to the gerberas' exuberance. Threads of deep purple Alstroemeria bring an exotic, textured richness: trumpet-like petals, fine speckles, and streaks that reward a closer look. The greenery is generous and varied - broad glossy leaves, slender sword-like fronds, and softer filler foliage - creating a sculpted, rounded silhouette while introducing subtle contrasts of sheen and shadow. A clear glass vase is discernible at the base, minimalist and transparent, anchoring the arrangement without distracting from the blooms. As an East London florist familiar with local rhythms, I can imagine this piece brightening a kitchen table on Parnell Road or greeting a visitor arriving from Bow; its colour harmony suits celebratory moments as well as thoughtful, everyday gifting. There is an implied scent profile: cool green notes with faint floral sweetness, and a tactile richness from the layered petals and glossy leaves. Crafted with professional care, this bouquet - available for delivery across Old Ford and neighbouring streets when requested - radiates freshness, joyous colour, and considered design, ideal for anniversaries, thank-you gestures, or a cheery home accent.
MESMERIZING HARMONY
£49.00
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A lavish, hand-gathered bouquet of mixed roses sits against a clean white field, its dome-shaped silhouette full of movement and texture. Sunlit yellow roses radiate cheer at the front, paired with creamy pale roses that temper the palette, while a sweeping spectrum of pinks - from whispering blush to punchy fuchsia and delicate two-toned pink-and-white edges - gives the arrangement a joyous, romantic energy. Rich burgundy and deep crimson blooms are clustered like small punctuation marks, and clusters of miniature spray roses and tight buds add rhythm and a sense of unfolding optimism. The petals are soft and silky to the eye, their surfaces catching a gentle, dewy sheen; the fragrance reads fresh with a light citrus lift that feels clean and uplifting. Dark green, glossy foliage (probably ruscus or salal) weaves through the roses, creating depth and a leafy frame that makes each colour pop against the white background. At the stems the bouquet is neatly tied with a wide red satin ribbon formed into a graceful bow with long tails, and a small white gift tag bearing the words "Happy Holidays" and a stylised logo is tucked into the knot - a tender, seasonal flourish. The overall impression is celebratory and affectionate, a bouquet that would travel well by hand or delivery to neighbours around Old Ford, Roman Road and Mile End, and that sits equally at home on a birthday table, an anniversary nightstand, or as a heartfelt festive greeting.
CRAZY IN LOVE
£69.00
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Captured against a pristine white backdrop, this bouquet reads as an intentional study in contrast and texture, built from three primary elements that together feel both modern and timeless. The composition is anchored by large, billowy clusters of bright sky-blue hydrangeas - each cluster made of countless small petals overlapping to form a plush, almost cloud-like mass that provides generous volume and a cool, calming hue. Nestled deliberately within that blue are three intensely red roses, their tight, velvety spirals creating points of visual heat and classic romance that punctuate the arrangement. Fine sprays of white baby's breath are threaded through the bouquet like sparking breath, offering delicate negative space and a featherlike texture that softens the transitions between the dominant flowers. Muted, round eucalyptus leaves weave through the blossoms, their silvery-green tone adding depth, a subtle aromatic note and a botanical counterpoint to the saturated colours. The flowers are presented in a clear glass vase with a gently curved silhouette; you can see green stems in water, which underscores the freshness and care in construction. Bathed in bright, neutral light, the colours read true and saturated, making this piece ideal for a celebration, a heartfelt anniversary, or to brighten a dining table for guests. From a local perspective, this arrangement would sit beautifully in a home close to Roman Road market or beside a bench in Victoria Park, where the cool blues and warm reds echo the changing sky and the energy of East London gatherings.
I CHERISH YOU
£80.00
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In this photograph, a generous mixed bouquet overflows from a clear glass vase, the flowers gathered so closely together that they create a rounded, luxurious dome of colour against a pure white backdrop. Dominating the centre are velvety red roses, their petals layered in tight spirals that convey both passion and refinement. Just off-centre, bold yellow gerbera daisies with dark, almost caramel-brown centres provide contrast and exuberance, like little bursts of sunshine caught in bloom. Around them, a host of soft pink and lilac chrysanthemums expand the arrangement, each flower formed from many fine petals and neat yellow eyes, giving a feeling of airy softness. Among these, slender stems of lisianthus in tones of purple and lavender weave through the design, their bell-shaped blossoms catching subtle highlights and adding a cool, graceful note. Scattered red hypericum berries tuck between petals, their rounded, glossy surfaces creating playful dots of colour and tactile interest. A rich mix of greenery, from broad dark leaves to lighter, more delicate foliage, frames the composition and echoes the relaxed, natural character found in gardens and canalside plantings around Old Ford. The transparent vase reveals clean, angled stem cuts immersed in clear water, hinting at same-day freshness from a nearby florist. Everything is presented in soft, even lighting that enhances the hues without harsh shadows, resulting in an arrangement that feels joyful yet composed-suited to marking milestones, sending thanks, or simply brightening a living room in the heart of East London.
FRESH SCENT
£43.00
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A refined arrangement of red roses and white calla lilies is showcased in a simple clear glass vase, set against a crisp white backdrop that allows every petal and leaf to stand out. At the core of the bouquet, several fully bloomed red roses open in rich, velvety spirals, their intense crimson colour evoking warmth and deep emotion. Between these classic blooms, sculptural calla lilies rise elegantly, each ivory-white trumpet curling gently at the rim and revealing a soft golden spadix, giving the whole piece a sense of calm, modern grace. Surrounding the focal flowers is an abundant collar of mixed greenery that adds both volume and movement. Sprays of eucalyptus create a soft, misty texture with their dusty blue-green leaves, some arching lightly outward, while darker, broader foliage adds structure and a polished, garden-fresh look. The stems are clearly visible through the vase, trimmed neatly and immersed in clean water, hinting at the careful work of a local florist who understands how to balance romance and sophistication. Bright, even light glows across the arrangement, catching the curve of each calla and deepening the shadows within the rose petals, so the reds, whites, and greens appear vivid and lifelike. It feels like a bouquet prepared for a meaningful moment in Old Ford, perhaps carried into a townhouse off Roman Road or placed on a dining table after a stroll by the canals. The arrangement suggests love, respect, and celebration, making it perfect for anniversaries, Valentine's surprises, or heartfelt congratulations.
NATURE THRILLS
£65.00
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This Easter hatbox arrangement is captured in crisp studio light, yet it carries the warmth of a spring morning in Old Ford. A pastel yellow-green cylindrical hatbox sits firmly on a white surface, its sides decorated with scattered pastel Easter egg motifs in pale blue, pink, and white, each egg bearing tiny dots or stripes that add a whimsical, hand-painted charm. From this container rises a densely packed, rounded bouquet that almost seems to overflow with life. At the heart of the design, a large soft pink Gerbera daisy opens in a wide, flat disc, its layers of petals flawless and smooth, surrounding a neat pale green eye that anchors the entire composition. Around it, lively yellow chrysanthemums create a halo of sunshine, their fine petals and golden centres evoking the brightness of spring gardens along the streets leading to Roman Road Market. Coral-orange carnations are nestled in between, their gently frilled petals forming plush, cloud-like clusters that add both structure and a comforting warmth. Deep violet-purple lisianthus blooms peek out from shaded pockets within the bouquet, adding depth and a sophisticated contrast that keeps the arrangement from feeling too sweet. Fresh green foliage, including a few leaves with subtle creamy margins, frames and supports the flowers, breaking up the bold colours with calming greenery. The arrangement feels celebratory and welcoming, a perfect seasonal gift to brighten a home in Old Ford, whether placed on a hallway console, a kitchen table, or delivered as a thoughtful surprise to mark Easter, a spring birthday, or a simple moment of shared joy.
SORRENTO SUNRISE
£67.00
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ALL OF ME
ALL OF ME
£100.00
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This radiant bouquet, carefully composed by a local Old Ford florist, conjures the gentle light of a sunlit morning passing through windowpanes on St Stephen's Road. At its heart, plush peach-pink roses open wide, their velvety spirals inviting touch and lending an unmistakably romantic allure. Flanking the roses, two standout gerbera daisies in shades of peach and apricot bring optimism and simplicity, echoed in their broad petals and distinct dark centers. Baby's breath-gypsophila-spills generously between the main flowers, their multitude of tiny white blossoms offering soft, cloudlike fullness, reminiscent of dreamy canal mornings. Dappled throughout, small, crisp white chrysanthemums with lively lime-green centers inject the arrangement with playful freshness, suggesting the promise of a new day in the heart of East London. Accents of eucalyptus and deep green leaves add earthy fragrance and structure, reminiscent of wild plots tucked near Victoria Park. All elements are gathered in a delicately rippled glass vase, its clarity emphasizing the intertwining stems and clean water. A rustic twine bow secured at the vase's slender neck cradles a discreet white tag, ideal for messages of celebration or gratitude sent to homes along Roman Road. Luminous daylight washes over the bouquet, highlighting the expert craftsmanship and local sensitivity that distinguish Old Ford florist creations, making this the perfect gift for heartfelt occasions or everyday acts of kindness.
CANDY CRUSH
£55.00
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An elegant bouquet captured on a clean white field, held in a clear glass vase that reveals the straight green stems and fresh water inside, shows off a harmonious pairing of deep pink roses and poised white lily buds. The roses command attention with layered petals that move from pale rose blush to richer fuchsia tones at their centres, their velvety faces opening wide in confident blooms. Nearby, the lilies present a quieter counterpoint: long, tapered buds and a few partially opened trumpets that hint at a cool, powdery scent. Surrounding this floral dialogue is an abundant assembly of foliage-large glossy leaves, slimmer lance-shaped greens and finer-textured sprigs-whose varied greens create volume and a welcome coolness that makes the pinks and whites sing. Small, darker burgundy or russet-tinted filler pieces are threaded through the composition, adding shadow and tactile contrast that a florist's eye selects to deepen the arrangement. Soft, diffuse lighting emphasizes the satin sheen on petals and the clarity of the vase, suggesting freshness and meticulous care. The bouquet reads as both joyful and composed: perfect as a thoughtful gift for a nearby neighbour in Old Ford or to bring colour to a dining table on Roman Road after a morning at the market. As a floral professional I notice the balance between fragrance, form and lasting structure-an arrangement meant to look beautiful from every side and to settle gently into the home.
CRUSH ON YOU
£65.00
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A lush, vibrant bouquet, brimming with the gentle spirit of Old Ford, invites the senses to linger in its intricacy. Nestled at the heart, soft lavender roses unfurl with quiet confidence, their subtle fragrance hinting at early spring mornings by the Regent's Canal. Bright fuchsia Gerbera daisies, instantly recognisable with their sunny open faces and deep central eyes, create a joyful contrast, radiating positivity like the morning sun over Roman Road. Richly hued magenta chrysanthemums and plum-tinted daisy-like blooms spiral outwards, their plush petals and subtle yellow-green eyes adding both dimension and a playful touch of wildness. Sprigs of fine white Gypsophila thread through the arrangement, their tiny blossoms resembling a whisper of clouds drifting across the sky, softening the bouquet with a dreamy, airy delicacy. Deep green, glossy leaves peep from beneath, grounding the vivid array and recalling the parks and garden squares scattered through Old Ford. The bouquet's sturdy, rounded composition rests in a clear, thick glass vase adorned with a textured, ice-like pattern, its tactile artistry nodding to Old Ford's traditional craftsmanship. A rustic twine tie and a crisp white tag add the final, tactile flourish-ready for a personalised note. Whether delivered as a gift for a cherished birthday, heartfelt gratitude, or to infuse a home near Wick Road with colour and scent, this arrangement is a testament to expert local floral design.
DAY BRIGHTENER
£55.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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In this carefully arranged vase, roughly eighteen to twenty saturated crimson roses bloom in a lush dome, their velvety petals curling outward in layered spirals while delicate clouds of white baby's breath (Gypsophila paniculata) thread through each gap like a soft, frothy veil. The contrast between the roses' intense, almost lacquered red and the gypsophila's tiny, porcelain-like blossoms creates a visual rhythm that reads as both passionate and innocent. Set in a clear glass vase, the long green stems are clearly visible beneath the waterline, trimmed cleanly and gathered with precision so the silhouette remains compact and refined; a few faint water glints on the glass catch the bright studio light and emphasize the bouquet's freshness. The scent is implied-an intimate, rose-forward perfume with whispers of sweetness from the baby's breath-inviting memory and closeness. As a local East London arrangement, it feels at home beside the calm lanes near Victoria Park or as a thoughtful gift sent down to Roman Road Market; it's the kind of classic bouquet we carefully prepare for birthdays, proposals, or to say "I love you" with quiet confidence. Florist Old Ford crafts this kind of composition with attention to balance and longevity, ensuring each rose receives space to show its velvet face while the gypsophila cushions and elevates the overall form for a look that is timeless and deeply expressive.
FOREVER
£65.00
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Captured from a slightly elevated, top-down view on a clean white surface, this lively bouquet presents a warm, sensory mix of blooms and greenery that feels both modern and heartfelt. The composition centres on several full, peach-to-orange roses whose soft, layered petals unfold outward like warm apricot sunsets; their gentle fragrance is almost tangible in the photograph. Intermingled are starburst chrysanthemums: pristine white daisies with pale green centres that bring a crisp, fresh counterpoint, and deep magenta-purple mums with bright lime-green discs that inject a playful, confident note. Beneath and between the flowers, dense dark-green foliage-broad, glossy leaves reminiscent of ruscus-creates a lush, structured foundation that highlights each blossom's colour and form. A slim, arching strand of bright green decorative grass traces a delicate curve over the arrangement, introducing movement and an elegant, sculptural accent. The bouquet is gathered and wrapped at its stem in crinkled, translucent orange tissue or cellophane; the bright wrap complements the roses and signals a ready-to-give presentation. As prepared by the florists at Florist Old Ford, this arrangement evokes the warmth of local markets and morning deliveries along Old Ford Road and Roman Road Market, where fresh blooms are selected with care. Suitable for birthdays, housewarmings or to enliven an office near Victoria Park, it reads as a thoughtful, celebratory gift that balances scent, texture and a confident palette for delivery across Old Ford and neighbouring Bow.
HONEYMOON
£55.00
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This elegant glass-vase arrangement reads like a miniature garden in refined, celebratory dress, captured against a crisp white field that makes every hue sing. Tall, white calla lilies arch with sculptural grace, their smooth, trumpet-shaped blooms and pale yellow spadices lending a clean, contemporary line to the composition. A statuesque column of white stock (similar to larkspur) adds soft, clustered texture and vertical sophistication, while multiple deep fuchsia or magenta peonies unfurl below - two fully open, luxuriant blooms of deeply ruffled petals flank a smaller bud that promises a later reveal. A single creamy-white rose sits low and sincere, its compact spiral of petals offering a timeless touch beside the more theatrical peonies. Baby's breath threads through the bouquet, lightening the visual weight with tiny, cloud-like blossoms, and a mix of ferny fronds and broad green leaves provides a lush, natural frame. The water-filled clear vase subtly discloses stems, affirming freshness and simple craftsmanship, while gentle lighting emphasizes the velvety texture of the peonies and the callas' porcelain sheen. The overall mood is joyful and composed - perfect for marking milestones, saying thank you, or sending heartfelt congratulations - and this style is well-suited for same-day or next-day delivery to homes and venues around Old Ford, Bow and the Victoria Park area.
HOPELESS ROMANTIC
£65.00
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Gently poised against a clean, light background, this lush bouquet crafted by Old Ford's experienced florists radiates pure emotion and artistry. The focal point is a harmonious circle of roses-velvet reds symbolizing deep affection and luminous whites evoking purity and the simple joys found in the quieter lanes of the Old Ford neighbourhood. Each petal is perfectly formed, its intricate folds alive with freshness and promise. Varied emerald and silver-green leaves weave through the bouquet, their textures soft and layered, reminiscent of the greenery found along the edges of Regent's Canal. Wisps of eucalyptus and speckled foliage add a breath of calm, grounding the bouquet's energy in a serene balance. All is enfolded in ethereal blush-pink wrapping, each layer tenderly gathered and tied-a soft echo of East London's pastel mornings. This arrangement brings more than beauty; it carries the essence of thoughtful gifting, consolation, or joyful milestones, echoing the community's warmth. Whether marking a special day or serving as a comforting gesture, this bouquet embodies the subtle art of local floristry, offering both visual richness and a touch of Old Ford's heartfelt spirit.
INFINITY
£79.00
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A refined, romantic arrangement photographed on a crisp white background, anchored by one large, fully open creamy white Oriental lily placed slightly forward to draw the eye. Its soft, pristine petals unfurl around pale yellow stamens and a faint green pistil, while a surrounding chorus of closed and partially opened lily buds in lime-green and creamy yellow adds density and the sense of unfolding life. Nestled among these are small, velvety red rosebuds, mostly still in their tight stages, offering concentrated flashes of passionate colour that contrast beautifully with the lighter blossoms. The floral shapes are supported by an abundant mix of greens: deep, glossy lily leaves create a dark, structured backdrop; long, arching palm-style fronds in a brighter emerald hue introduce sweeping motion; and scattered eucalyptus sprigs with their rounded, silvery leaves lend a cool, refined texture. All stems rest in a clear cylindrical glass vase, the water and pale green stalks visible through the glass, which reinforces the bouquet's freshness and simple elegance. As a local florist arranging for neighbours around Victoria Park and Roman Road Market, I picture this piece delivered with care across Old Ford, carrying a scent that is soft, slightly powdery from the lilies, warmed by the rose's richer perfume. The composition suggests celebration and sincere affection - fitting for anniversaries, birthdays, or as an elegant centrepiece - yet its cool palette and structured foliage also lend a composed dignity suitable for sympathy. Crafted with attentive layering of colour and texture, this bouquet reflects both classical romance and the quiet, hands-on expertise you'd expect from a small East London shop.
INSPIRATION
£65.00
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This arrangement reads like a quiet love letter in flowers: deep crimson and rich burgundy roses are woven with gentle lavender and dusty purple roses to form a dense, rounded bouquet that feels intimate and considered. The roses are fully in bloom, their layered petals curling outward in velvety spirals; highlights from the studio lighting pick out the satiny texture and the subtle differences between the wine-tones and the mauves. Interspersed throughout, dark green foliage - the kind of Ruscus or Salal we select for structure - gives the composition breathing room and a cool, green counterpoint. Scattered among the blooms, jewel-like red-orange rose hips add a lively, woodland accent and a slight crunchy texture by contrast. The vase is an important part of the story: a mercury-glass style vessel, silvered and gently mottled, rounded at the belly and narrowing toward the top so the bouquet reads compact and abundant. A simple length of natural twine or raffia is knotted around the neck, and a flat white rectangular tag hangs forward, showing a tiny floral sketch and space for a handwritten note. Set against a brilliant white backdrop, the colours feel sharp and fresh - perfect for anniversary gestures, heartfelt apologies, or a sophisticated 'thinking of you.' As a florist serving Old Ford and the surrounding streets toward Bow and Cambridge Heath, I imagine this delivered with care for a table by a sunny window, the fragrance of roses softening morning light and giving any room an air of considered luxury.
LOVE & PASSION
£65.00
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A lush, rounded bouquet of about two dozen pink roses is artfully arranged in a simple clear glass vase, captured against a spotless white background. Each rose displays a delicate colour gradient: a concentrated magenta or fuchsia center that eases into softer pastel pinks and, on some outer petals, a subtle creamy blush. The blooms are positioned tightly together to form a full dome, their spiral centres visible where the petals unfurl, while rich green leaves emerge throughout to add contrast and a sense of natural depth. The vase narrows slightly before flaring, and the trimmed stems appear crisply in the water, giving the whole arrangement a sense of freshness and care. Under bright, even lighting the petals catch subtle highlights, revealing velvety textures and the tactile folds of each bloom. Imagine the light airiness of a morning along the River Lea towpath or the floral bustle near Hackney Wick-this bouquet carries that fresh, local feeling. Its scent would be a soft, sweet rose perfume that complements the visual calm and romance. Ideal for intimate celebrations, anniversaries, or a thoughtful gesture of comfort, the composition reads modern yet timeless, the kind of bouquet a seasoned florist in Old Ford would assemble for guests collecting from Roman Road or for delivery to nearby Mile End homes. The description aims to convey texture, colour, and mood so someone who cannot see the image can sense its warmth and refinement.
LOVE IN THE AIR
£64.00
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A refined, thoughtfully balanced bouquet of creamy white roses, lavender alstroemeria, and feathery baby's breath is displayed in a clear cylindrical vase, bathed in soft, natural daylight that suggests a bright yet tranquil room somewhere off Old Ford Road. The roses are the calm heart of the design, their petals unfurling in flawless spirals, a gentle ivory that catches the light along each curved edge. Between them weave stems of alstroemeria in hues of muted lilac and soft purple, some still in slender bud, others just opening to reveal delicately veined petals with subtle strokes of deeper violet and touches of green at the base. Wisps of gypsophila thread through the composition like lace, their tiny white blossoms adding a cloud-like, almost shimmering texture that softens every angle. Surrounding this interplay of white and lavender is a collar of lush greenery, from broad, rich green leaves to finer, more linear stems that arc and curve, giving the design a full, rounded silhouette and a sense of poised movement. Through the transparent glass of the vase, the stems are visible in neat, parallel lines, immersed in clear water that hints at freshness and careful conditioning by a skilled florist. The overall mood feels serene and quietly celebratory, suitable for sending sympathy, marking a new chapter, or simply bringing a sense of calm elegance to a home overlooking nearby Victoria Park. Imagined as a same-day delivery across Old Ford, this bouquet would sit beautifully on a hallway console, a work-from-home desk, or a sunlit kitchen table, offering a gentle reminder of care, renewal, and thoughtful connection.
MAKE A WISH
£60.00
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A beautifully balanced cluster of oriental lilies arranged with the considered hand of a local florist, photographed against a bright white backdrop that accentuates their pure tones and luxurious textures. The bouquet presents a duet of creamy white and deep pink-to-fuchsia lilies: many blooms are wide open with trumpet-like, star-shaped petals revealing prominent stamens and delicate anthers, while others remain in tight buds that signal several days of unfolding beauty. The white lilies show a gentle wash of yellow-green at their throats; the pinks exhibit velvety surfaces, occasional pale veining and soft, creamy centres that add dimensional contrast. Interspersed throughout are substantial dark green, lanceolate leaves that cut crisp lines through the mass of blossoms and heighten the sense of natural vitality. The flowers are gathered in a transparent glass vase, visible at the base of the image, where the clear water and trimmed stems confirm the bouquet's freshness and careful preparation. Under bright, even studio lighting, petal textures and subtle colour gradations read with clarity, inviting a sensory response to scent and touch even for someone who cannot see the image. Suitable for gifting on anniversaries, as a Mother's Day centrepiece or to brighten a home in Old Ford or nearby Hackney Wick, this arrangement communicates refinement, enduring freshness and thoughtful craftmanship. It embodies the reassuring confidence of a florist's signature design-seasonal, fragrant and purposely composed to feel both celebratory and intimately personal.
MARVELOUS BLOOMS
£63.00
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There is an understated grace to this arrangement of white roses and baby's breath that feels both tender and composed when viewed against a clean white backdrop. Approximately a dozen creamy roses sit at the centre, each petal unfurling with a soft, almost waxen texture-some fully open and velvety, others still forming a delicate cup-creating a subtle rhythm of bloom and promise. Wisps of Gypsophila drift between the larger flowers like morning mist, lending the bouquet a weightless, dreamy quality and a halo of tiny white points that make the composition read as light and ethereal. Beneath the blooms, green foliage in shades from deep forest to pale lime forms a fresh, verdant foundation; the leaves' glossy veins and sculpted shapes provide contrast and structure while remaining unobtrusive. The arrangement sits in a simple clear glass vase, the trimmed stems visible and the waterline a quiet confirmation of care-the kind of detail a florist pays attention to when preparing flowers for hand delivery. In gentle daylight the creamy whites warm slightly, and one imagines the bouquet filling a front room with a soft scent rather than an intrusive perfume. Locally, this is the calm centerpiece you might order to brighten a flat near Roman Road Market or to place beside a favourite chair after a walk around Victoria Park; it carries a feeling of considered simplicity and quiet affection, perfect for birthdays, anniversaries, or to offer comfort with dignity.
MY ONLY
£70.00
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A glorious, close-up overhead view shows an abundant autumn bouquet arranged with the sure hand of a neighbourhood florist - colours that could have been gathered from a walk along Roman Road Market. Dominating the composition are several fully opened orange Asiatic lilies, their trumpet-like petals unfurling in layered sweeps of tangerine and apricot. Around them cluster bright orange Gerbera daisies and deeper burgundy Gerberas, their sunburst petals creating lively punctuation. Small creamy-white Lisianthus provide soft, romantic contrast, their ruffled blooms settling like gentle clouds among the stronger tones. Wisps of purple-grey Astrantia introduce an intricate, star-shaped texture that plays across the surface and invites a closer look. Fresh green foliage and long, slender stems thread through the arrangement, offering structure and life, while many pale green and orange lily buds speak of more blossoms to come. Several large, reddish-brown oak-like leaves are tucked in to echo the turning season, their lobed silhouettes lending a rustic, woodland sensibility. Shot on a pristine white background with bright, even lighting, the bouquet's textures - satiny lily petals, papery gerbera rays, and the soft frill of lisianthus - are vividly legible. There is a subtle earthy fragrance imagined here: woodsmoke warmth, leafy spice and soft floral sweetness. This composition feels celebratory yet homey, suited to birthday tables, harvest gatherings or simply to brighten a flat in Old Ford or a sitting room close to the canal. The arrangement reads as heartfelt and intentionally seasonal, a tactile, fragrant portrait of autumn.
NATURE'S PALETTE
£74.50
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A classic bouquet of around a dozen to fifteen deep red roses stands proudly in a red glass vase, photographed against a spotless white backdrop that lets every detail shine. Each rose is in full, confident bloom, the petals thick and velvety, curling outward in precise, spiralling layers that form rich, rounded flower heads. The red is a true, saturated crimson, neither too bright nor too dark, suggesting premium stems chosen at their perfect moment, as a skilled florist in Old Ford might select early in the morning before arranging deliveries along Roman Road or towards Hackney Wick. Between the roses, lush dark green foliage creates a natural frame; the leaves are glossy, slightly elongated, and gently pointed, likely ruscus or a similar filler leaf, placed to give the bouquet a structured yet organic feel. They break up the intensity of the red and contribute to a sense of depth, as if the flowers are emerging from a cool, leafy embrace. The vase itself is made of red-tinted glass with a softly curving silhouette, narrower at the base and widening gracefully to support the full crown of blooms. Its subtle ribbed or undulating texture catches the light in faint vertical lines, so that highlights and shadows dance across the surface, deepening the impression of ruby glass. Because the glass is translucent, a muted view of the stems can be seen within, giving the arrangement a sense of honesty and life. The unchanged white background acts like a blank canvas, ensuring that the interplay of crimson petals and emerald leaves becomes the sole focus. Emotionally, the arrangement reads as sincere, passionate, and slightly luxurious, a bouquet suited to anniversaries, milestone celebrations, or a grand romantic gesture sent across Old Ford with care and precision.
PASSION STRUCK
£70.00
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In this image, a full, rounded bouquet of white roses and lilac-tinted statice is showcased in a way that feels both refined and deeply calming, like a still moment in a bright Old Ford townhouse. At the centre, approximately a dozen creamy white roses form a lush, domed cluster, each flower carefully spaced so that its soft, velvety petals can be appreciated. Their colour sits gracefully between pure white and warm ivory, lending the arrangement a timeless, almost bridal elegance. Between the rose heads, delicate sprays of small lavender-purple statice flowers weave through the design, their many tiny blossoms creating a fine, cloud-like veil that softens the clean lines of the roses. This interplay of plush, rounded blooms and filigreed filler flowers adds visual depth and a gentle rhythm, inviting the eye to move across every detail. The bouquet is set in a tall, cylindrical glass vase, its clear sides revealing neatly aligned green stems immersed in fresh, clear water that sparkles where the light catches it. The vase rests on a smooth white surface, perhaps a kitchen island or office table in a converted warehouse near Victoria Park, reflecting the soft daylight that pours in from an unseen window. The background is intentionally blurred, keeping attention on the flowers while hinting at an airy, modern interior. The mood is serene and composed, making this arrangement ideal for marking thoughtful occasions-a quiet thank-you, a comforting sympathy gift, or a simple gesture to bring fresh, understated beauty into a local Old Ford home or studio.
PEARL MEMORIES
£60.00
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A lush, meticulously arranged bouquet of fresh flowers glows at the centre of the image, set against a softly diffused white backdrop that feels like gentle daylight filtering through a window in an Old Ford townhouse. The composition is dominated by large gerbera daisies in intense shades of fuchsia and magenta, their dark, velvety centres drawing the eye and providing a dramatic focal point. Around them, intricate chrysanthemums in purple and white create a ring of texture; each multi-layered petal is edged in deep violet and fades toward a pale, creamy centre, highlighting bright yellow hearts that add a feeling of warmth and joy. Nestled between these bold blooms are creamy white spray roses, some fully open with curled outer petals, others still in bud, offering a sense of promise and quiet elegance. Fine sprays of white baby's breath are threaded throughout, tiny star-like blossoms that soften the strong colours and add a floating, almost ethereal quality. The flowers are gathered into a clear, slightly textured glass vase with a sturdy, jar-like shape, the stems neatly aligned in the clear water. Around the neck of the vase, a length of rustic twine is tied in a simple bow, from which hangs a small, white rectangular gift tag decorated with a pink rose motif and delicate script, hinting at a handwritten note for a birthday, anniversary, or a thoughtful "get well soon" delivery somewhere off Roman Road or near the green spaces by Victoria Park. The bright, clean background and natural light emphasise the bouquet's freshness and vivid colour contrast, making it perfect for illustrating same-day flower delivery in Old Ford, heartfelt presents, or elegant floral styling for the home.
PINK SWEETNESS
£55.00
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From a top-down view this autumnal arrangement announces itself with confident texture and colour: coral-to-amber roses take centre stage, their petals unfurling from a soft peach heart to deeper orange and russet-tinted edges, each bloom a miniature study of seasonal colour. Interspersed among them are glossy Hypericum berries in fresh lime and pale cream, their rounded forms adding lively punctuation and a slight, waxy sheen against the soft rose petals. Clusters of Green Trick dianthus - dense, moss-like and vividly green - introduce a tactile surprise that offsets the roses' smooth velvety faces, while a mixture of shiny broad leaves and smaller, matte foliage fills the bouquet so it reads lush and abundant. Rich, lobed leaves in burgundy and burnt orange are placed with intent, evoking fallen foliage from the trees lining the towpath near Bow and Victoria Park and lending a cosy, harvest-time ground note. The light is soft and even, emphasising the warm tones and subtle shadows that give each layer dimension. As a local florist I arrange pieces like this for seasonal gatherings and heartfelt gifts across Old Ford and nearby neighbourhoods; at Florist Old Ford we often suggest this palette for Thanksgiving centrepieces or anniversary bouquets where warmth and quiet elegance are wanted. The composition smells faintly of fresh roses and green stems, a calm autumn perfume ideal for welcoming guests or brightening a quiet kitchen table.
PUMPKIN PIE
£64.50
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Pristine white blooms arranged with considered restraint: a compact, upright bouquet built around clusters of luminous white chrysanthemums whose numerous petals fan neatly from sunny yellow centres, creating a cheerful, timeless rhythm. Among these classic daisies lie slender, pale green-yellow lily buds - some showing faint striping - that introduce an elegant pause of anticipation, their closed forms promising later drama. Scattered throughout are delicate sprays of gypsophila, tiny white blossoms that form a soft, cloud-like filler and give the bouquet a gentle, romantic air. Rich dark-green leaves and lush stems provide structure and deepen the contrast, making the whites read as clearer and brighter. The flowers are hand-tied and wrapped in a layer of crinkled brown kraft paper for a grounded, rustic touch, then finished with a protective outer sheet of clear cellophane that shimmers in the light and keeps the arrangement pristine; the base is gathered and tied to stand neatly for hand-delivery. In natural daylight the composition suggests calm and sincerity - subtle scents of fresh cut stems and a faint green note reminiscent of rain-washed grass - and the overall impression is one of purity and earnestness. This bouquet is versatile: appropriate for celebrations, new beginnings, or as a comforting expression of sympathy. It's the sort of arrangement you might ask for when leaving a thoughtful gift with a neighbour in Old Ford, or when sending flowers to friends near Bow or along the Hertford Union Canal, chosen for its understated elegance and the reassuring craftsmanship behind its assembly.
PURE ELEGANCE
£65.00
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This arrangement reads like a warm spring hello, carefully balanced between exuberance and intimacy. At its heart sit three fuchsia Gerbera daisies-wide-faced, vivid and confident-each with a dark brown centre that punctuates the pink with bold contrast. Encircling them are lavender-pink roses in a muted dusty-rose register; their petals are still gently furled, suggesting very recent picking and a tender, unfolding presence. Speckled throughout are clusters of purple statice that add a delicate, papery texture and a cool violet depth beside the roses' soft blush. Underpinning the blooms is generous, verdant foliage-likely salal or eucalyptus-whose broad leaves supply structure, a subtle citrus-green scent and a pleasing, garden-fresh backdrop. The bouquet is presented in a translucent, layered wrap: pale pink tissue forms the inner cradle while an outer sheet of slightly crinkled, sheer fuchsia-pink cellophane adds a touch of shimmer and cohesiveness to the pink palette. The wrapping is folded with practiced hands and the top rim of a clear glass vase is just visible below, signalling immediate display readiness. In a quiet room the colours seem to breathe positivity; the roses offer a soft perfume while the gerberas contribute a light, green sweetness. Whether chosen for a birthday, anniversary, or to lift someone's day, this hand-tied composition feels both celebratory and intimate, a gesture that travels well to homes around Victoria Park, Roman Road Market and the neighbouring streets of Old Ford.
SORBET
£49.00
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A lush, rounded bouquet of mixed flowers is presented in a simple white square box, photographed against a spotless white backdrop so every colour and detail stands out clearly. The arrangement is densely packed, creating a satisfying, almost cushion-like dome of blooms that calls to mind a cheerful table centrepiece for a small gathering in an Old Ford flat overlooking the Regent's Canal. Golden yellow tones dominate the composition, with clusters of small, tightly budded yellow roses nestled beside generous yellow chrysanthemums whose soft, many-layered petals catch the light. These sunny flowers are gently cooled by a scattering of white daisy-style chrysanthemums with fresh green centres, as well as fuller white mums that lend volume and a sense of calm order to the design. Rich fuchsia and magenta chrysanthemums run through the bouquet like a joyful thread, some petals tinged with lighter pink, adding depth and a playful edge to the colour palette. Little hints of pink and yellow rosebuds punctuate the arrangement, giving it a sense of movement and natural growth, as if it has just been gathered from a well-tended garden near Old Ford Road. Around and beneath the blooms, deep green, glossy foliage provides a strong, verdant backdrop that makes the brighter shades appear even more luminous. The sleek white box serves as a modern substitute for a traditional vase, its smooth faces and clean lines making the bouquet look gift-ready and easy to place on a desk, sideboard, or café counter. This vibrant yet affordable mix suits birthdays, get-well wishes, and everyday surprises across Old Ford, radiating friendliness and uncomplicated joy.
SPARKLING EYES
£50.00
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This photograph captures a generous cluster of white lilies arranged with deliberate balance and quiet poise, each flower presented with clarity and dignity against a flawless white background. The blooms reveal multiple layers of pristine white petals that unfurl in graceful arcs; nearer to each flower's heart a faint cream-yellow hue deepens the centre like a soft wash of sunlight. Prominent within several blossoms are long, delicate stamens - pale greenish-yellow filaments topped with rich brown anthers - adding a gentle, organic punctuation to the otherwise pure palette. Verdant, elongated leaves weave through the bouquet, their deep green surfaces offering a strong, living contrast that amplifies the lilies' luminosity. The transparent glass vase, with a softly flaring neck and solid base, holds clear water and neatly cut pale green stems visible through the vessel, a small testament to careful floral technique and freshness. In my experience as a florist, arrangements like this bring a hush of reassurance to a room: a cool satin texture, a subtle floral scent, and a composure that can mean celebration or consolation. The overall impression is one of refinement and sincere sentiment - suitable for a serene reception space, a tasteful dining centrepiece, or a gentle tribute delivered within Old Ford and toward Bow and Roman Road Market.
STRIKING BEAUTY
£65.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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