Summer Collection
Bathed in crisp studio light against a pure white field, this densely packed bouquet reads as both sophisticated and delightfully spirited - the kind of arrangement we create for shoppers wandering from Old Ford Road toward Victoria Park. Dominant magenta Gerbera daisies command attention with their saturated, almost fuchsia petals and defined dark discs, each bloom presenting a cheerful, graphic face. Creamy white roses unfurl nearby, their layered petals smooth and velvety, offering a timeless romantic counterpoint to the gerberas' exuberance. Threads of deep purple Alstroemeria bring an exotic, textured richness: trumpet-like petals, fine speckles, and streaks that reward a closer look. The greenery is generous and varied - broad glossy leaves, slender sword-like fronds, and softer filler foliage - creating a sculpted, rounded silhouette while introducing subtle contrasts of sheen and shadow. A clear glass vase is discernible at the base, minimalist and transparent, anchoring the arrangement without distracting from the blooms. As an East London florist familiar with local rhythms, I can imagine this piece brightening a kitchen table on Parnell Road or greeting a visitor arriving from Bow; its colour harmony suits celebratory moments as well as thoughtful, everyday gifting. There is an implied scent profile: cool green notes with faint floral sweetness, and a tactile richness from the layered petals and glossy leaves. Crafted with professional care, this bouquet - available for delivery across Old Ford and neighbouring streets when requested - radiates freshness, joyous colour, and considered design, ideal for anniversaries, thank-you gestures, or a cheery home accent.
MESMERIZING HARMONY
£49.00
Buy now
As I assemble this arrangement in our Old Ford studio, I'm eternally captivated by how the soft blush gerberas and pale pink roses interact beneath the filtered daylight streaming through shop windows along St Stephen's Road. The bouquet itself feels almost luminous: delicate washes of pink layer and blend like watercolours, merging seamlessly while deep purple statice add playful punctuation throughout. Cool, dewy greenery anchors the composition, its fresh scent reminiscent of the crisp air drifting from Victoria Park in the morning. Every detail is curated with care, from the subtle gradients on each rose petal to the papery vibrance of the statice, which add texture and spontaneity. The flowers gather with a gentle, rising energy in a clear glass vase, their colours softly illuminated against a clean background. Whether set beside a living room window on Fairfield Road or given as a cheery get-well wish, this bouquet-available for prompt delivery throughout Old Ford-embodies the careful craftsmanship and community pride that defines our neighbourhood floristry.
PINK DAZE
£49.00
Buy now
Radiating a burst of cheer and vitality, this vivid Gerbera daisy bouquet reflects the lively pace of Old Ford's canal-side neighborhoods. Large, eye-catching blossoms in sunny yellow, electric orange, and passionate magenta rise above a cushion of deep green foliage, their colors echoing the vibrancy of community gardens scattered throughout East London. Every flower's distinctive deep brown center adds dramatic contrast, setting off the luminous petals that seem to shimmer beneath gentle, diffused daylight. Encasing the bouquet, textured brown kraft paper and glossy cellophane form an elegant shell, providing a rustic yet polished finish and cradling the arrangement with loving care. At the heart, visible through the vase's crystal clarity, stems are gathered and bound with a natural fiber twine, from which dangles a simple gift tag-decorated with a classic rose motif, the mark of a skilled florist. Water pooled at the base keeps each stem fresh, assuring a longer enjoyment whether displayed in a home off Wick Road or sent as a heartwarming gesture to a friend near Mile End. This arrangement, meticulously crafted for texture and balance, channels celebration-its palette and form ideal for birthdays, thank-yous, or simply brightening an Old Ford morning. The scent of fresh-cut blooms lingers invitingly, making it a thoughtful floral gift or centerpiece that embodies the welcoming character and creative flair of the area.
SUNNY GARDEN
£49.00
Buy now
A lavish, hand-gathered bouquet of mixed roses sits against a clean white field, its dome-shaped silhouette full of movement and texture. Sunlit yellow roses radiate cheer at the front, paired with creamy pale roses that temper the palette, while a sweeping spectrum of pinks - from whispering blush to punchy fuchsia and delicate two-toned pink-and-white edges - gives the arrangement a joyous, romantic energy. Rich burgundy and deep crimson blooms are clustered like small punctuation marks, and clusters of miniature spray roses and tight buds add rhythm and a sense of unfolding optimism. The petals are soft and silky to the eye, their surfaces catching a gentle, dewy sheen; the fragrance reads fresh with a light citrus lift that feels clean and uplifting. Dark green, glossy foliage (probably ruscus or salal) weaves through the roses, creating depth and a leafy frame that makes each colour pop against the white background. At the stems the bouquet is neatly tied with a wide red satin ribbon formed into a graceful bow with long tails, and a small white gift tag bearing the words "Happy Holidays" and a stylised logo is tucked into the knot - a tender, seasonal flourish. The overall impression is celebratory and affectionate, a bouquet that would travel well by hand or delivery to neighbours around Old Ford, Roman Road and Mile End, and that sits equally at home on a birthday table, an anniversary nightstand, or as a heartfelt festive greeting.
CRAZY IN LOVE
£69.00
Buy now
An elegant bouquet captured on a clean white field, held in a clear glass vase that reveals the straight green stems and fresh water inside, shows off a harmonious pairing of deep pink roses and poised white lily buds. The roses command attention with layered petals that move from pale rose blush to richer fuchsia tones at their centres, their velvety faces opening wide in confident blooms. Nearby, the lilies present a quieter counterpoint: long, tapered buds and a few partially opened trumpets that hint at a cool, powdery scent. Surrounding this floral dialogue is an abundant assembly of foliage-large glossy leaves, slimmer lance-shaped greens and finer-textured sprigs-whose varied greens create volume and a welcome coolness that makes the pinks and whites sing. Small, darker burgundy or russet-tinted filler pieces are threaded through the composition, adding shadow and tactile contrast that a florist's eye selects to deepen the arrangement. Soft, diffuse lighting emphasizes the satin sheen on petals and the clarity of the vase, suggesting freshness and meticulous care. The bouquet reads as both joyful and composed: perfect as a thoughtful gift for a nearby neighbour in Old Ford or to bring colour to a dining table on Roman Road after a morning at the market. As a floral professional I notice the balance between fragrance, form and lasting structure-an arrangement meant to look beautiful from every side and to settle gently into the home.
CRUSH ON YOU
£65.00
Buy now
A lush, vibrant bouquet, brimming with the gentle spirit of Old Ford, invites the senses to linger in its intricacy. Nestled at the heart, soft lavender roses unfurl with quiet confidence, their subtle fragrance hinting at early spring mornings by the Regent's Canal. Bright fuchsia Gerbera daisies, instantly recognisable with their sunny open faces and deep central eyes, create a joyful contrast, radiating positivity like the morning sun over Roman Road. Richly hued magenta chrysanthemums and plum-tinted daisy-like blooms spiral outwards, their plush petals and subtle yellow-green eyes adding both dimension and a playful touch of wildness. Sprigs of fine white Gypsophila thread through the arrangement, their tiny blossoms resembling a whisper of clouds drifting across the sky, softening the bouquet with a dreamy, airy delicacy. Deep green, glossy leaves peep from beneath, grounding the vivid array and recalling the parks and garden squares scattered through Old Ford. The bouquet's sturdy, rounded composition rests in a clear, thick glass vase adorned with a textured, ice-like pattern, its tactile artistry nodding to Old Ford's traditional craftsmanship. A rustic twine tie and a crisp white tag add the final, tactile flourish-ready for a personalised note. Whether delivered as a gift for a cherished birthday, heartfelt gratitude, or to infuse a home near Wick Road with colour and scent, this arrangement is a testament to expert local floral design.
DAY BRIGHTENER
£55.00
Buy now
DEVOTION
DEVOTION
£57.00
Buy now
This densely packed bouquet of mixed roses reads as a small garden captured and tied by hand. Large, fully opened roses in blush pink form the soft heart of the arrangement, their petals thin and satiny, while hot magenta or deep fuchsia roses provide bold counterpoints that draw the eye and lift the mood. Subtle lavender roses introduce a cool, gentle note, and creamy white blooms reflect light like porcelain, creating a quiet luminosity across the dome of flowers. Nestled throughout are tiny clusters of spray roses in warm ivory and pale yellow, which break up the larger shapes and add a layered, textural rhythm. Glossy, dark green leaves - the kind of ruscus or salal we use for structure in our bouquets - peek between blooms, their tapered forms creating movement and a sense of lush fullness. The stems are neatly bound and finished with a wide, soft pink satin ribbon tied into a generous bow, the ribbon's smooth surface catching highlights and adding a handcrafted flourish. There is a gentle, rosy scent here, tempered by the crisp green note of the foliage, and the whole composition feels celebratory yet refined. As a florist serving Old Ford, Mile End, and the markets around Roman Road, I imagine this bouquet brightening a birthday table, marking an anniversary, or offering a tender thank-you - a versatile gift that reads as both joyful and thoughtfully composed, ready for local delivery across the neighbourhood.
GLAMOUR
£67.00
Buy now
A refined, romantic arrangement photographed on a crisp white background, anchored by one large, fully open creamy white Oriental lily placed slightly forward to draw the eye. Its soft, pristine petals unfurl around pale yellow stamens and a faint green pistil, while a surrounding chorus of closed and partially opened lily buds in lime-green and creamy yellow adds density and the sense of unfolding life. Nestled among these are small, velvety red rosebuds, mostly still in their tight stages, offering concentrated flashes of passionate colour that contrast beautifully with the lighter blossoms. The floral shapes are supported by an abundant mix of greens: deep, glossy lily leaves create a dark, structured backdrop; long, arching palm-style fronds in a brighter emerald hue introduce sweeping motion; and scattered eucalyptus sprigs with their rounded, silvery leaves lend a cool, refined texture. All stems rest in a clear cylindrical glass vase, the water and pale green stalks visible through the glass, which reinforces the bouquet's freshness and simple elegance. As a local florist arranging for neighbours around Victoria Park and Roman Road Market, I picture this piece delivered with care across Old Ford, carrying a scent that is soft, slightly powdery from the lilies, warmed by the rose's richer perfume. The composition suggests celebration and sincere affection - fitting for anniversaries, birthdays, or as an elegant centrepiece - yet its cool palette and structured foliage also lend a composed dignity suitable for sympathy. Crafted with attentive layering of colour and texture, this bouquet reflects both classical romance and the quiet, hands-on expertise you'd expect from a small East London shop.
INSPIRATION
£65.00
Buy now
A lush, rounded bouquet of about two dozen pink roses is artfully arranged in a simple clear glass vase, captured against a spotless white background. Each rose displays a delicate colour gradient: a concentrated magenta or fuchsia center that eases into softer pastel pinks and, on some outer petals, a subtle creamy blush. The blooms are positioned tightly together to form a full dome, their spiral centres visible where the petals unfurl, while rich green leaves emerge throughout to add contrast and a sense of natural depth. The vase narrows slightly before flaring, and the trimmed stems appear crisply in the water, giving the whole arrangement a sense of freshness and care. Under bright, even lighting the petals catch subtle highlights, revealing velvety textures and the tactile folds of each bloom. Imagine the light airiness of a morning along the River Lea towpath or the floral bustle near Hackney Wick-this bouquet carries that fresh, local feeling. Its scent would be a soft, sweet rose perfume that complements the visual calm and romance. Ideal for intimate celebrations, anniversaries, or a thoughtful gesture of comfort, the composition reads modern yet timeless, the kind of bouquet a seasoned florist in Old Ford would assemble for guests collecting from Roman Road or for delivery to nearby Mile End homes. The description aims to convey texture, colour, and mood so someone who cannot see the image can sense its warmth and refinement.
LOVE IN THE AIR
£64.00
Buy now
A refined, full vase of pink oriental lilies is captured against a crisp white backdrop, every detail tuned to showcase freshness and form. The bouquet's many large, six-petalled blossoms open in vivid fuchsia and rosy pink tones, their broad petals gently rolling back to reveal chartreuse-yellow throats that graduate into creamy centres. Prominent, dark burgundy anthers stand atop slender filaments, dusted with fresh pollen that adds a tactile contrast to the smooth petals; several elongated buds, ranging from pale pink to deep fuchsia with green tips, are threaded through the arrangement and promise further days of bloom. Lush, lance-like leaves in deep green provide a verdant counterpoint and help sculpt the bouquet's full, upright silhouette. The clear glass vase tapers subtly and exposes neatly trimmed stems and clean water, details that signal professional conditioning and a longer vase life. Under soft, even studio lighting the lilies' texture - waxy yet delicate - and their soft perfume seem almost audible. As a florist working from Old Ford I picture this arrangement delivered from Florist Old Ford to a bedside in Mile End or set by the River Lea for a small celebration; it suits birthdays, heartfelt thank-yous, or understated sympathy. The image reads as an elegant study in colour and botanical architecture, marrying simple materials with skilled placement so the blooms remain the unmistakable focal point.
VIBRANT DELIGHT
£60.00
Buy now
Imagine cradling this hand-tied bouquet as if it were a small, fragrant secret from a shop just off the Roman Road: the intense, velvety reds of chrysanthemum heads and classic red roses form the visual heartbeat, while soft peach-apricot and light salmon roses introduce a gentle luminous warmth that tempers the drama. Wisps of delicate white gypsophila float between the larger blooms like scattered pearls or a sprinkling of early-morning frost, creating airy negative space that lets each rose breathe. The dense, shiny foliage encircles the base, its green tones ranging from deep evergreen to a vivified spring green, and those leaves both support and subtly lift the blooms. Presented in a clear glass vase, the stems are visible through clean water, speaking to freshness and careful handling - you can almost sense the tactile contrast between silken petals, firm stems, and feathery filler. The aroma is quietly uplifting: the soft sweetness of roses threaded with a green, leafy brightness that might recall a stroll by Victoria Park or along the towpath near Old Ford Lock. This arrangement is balanced for shared moments - a tabletop centrepiece at a celebratory lunch, a romantic surprise, or a welcome-home offering for someone in Old Ford or the surrounding neighbourhoods. Crafted with attentive skill by local hands, this bouquet reflects the thoughtful composition and seasonal sensibility of florists who know the community, including the care we take at Florist Old Ford when selecting and placing every stem.
WONDROUS BLOOMS
£50.00
Buy now
Birthday Occasions Autumn Variety Wedding More